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Starter Guide for Learning Search Engine Optimization (SEO)

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On this page, you can find a starter guide for learning search engine optimization (SEO) for your site. Google Search is an automated search engine that uses programs known as net crawlers to check the web to add pages to our index. If you have questions, leave a comment on the starter guide. We will give you an answer to your question about the quarry. We hope our counselor gives you some fresh ideas on how to develop your site. We’d love to hear your questions, feedback, and success stories in the Google Search Central Help Community.

If you own, manage, monetize, or promote online subjects, this model is for you. You might be the proprietor of a growing business or the site owner of a dozen sites. Google SEO Services specialist in a web agency, or a DIY SEO (Do It Yourself SEO) expert passionate about the mechanics of Search. This text is meant for you. However, in case you’re interested in having a complete overview of the basics, you are in the right place. This guidebook won’t provide any secrets that’ll rank your home first in Google (sorry!). But getting the best practices will do it easier for analysis Google ranking tools to slide, index, and understand your content.

 Google SEO Services Starter Guide for Learning Search Engine Optimization (SEO)

Small modifications to parts of your website analysis engine optimization are about. When viewed, these changes might seem like incremental improvements. But when combined with other optimizations, they could have a noticeable impact on your site’s user participation and performance in organic search results. You’re likely already familiar with many of the materials in this text. Because they’re essential ingredients for any web page, but you may not be making the most out of them.

Starter Guide for Learning Search Engine Optimization (SEO)
Starter Guide for Learning Search Engine Optimization (SEO)

If you want to make the user experience better, build a site. A search engine helps other users discover your content. Research engines need help understanding and presenting content. Your site may be smaller or larger than our example site and offer different content, but the development topics in this manual apply to sections of all sizes and types.

Get started Starter Guide for Learning Search Engine Optimization (SEO)

Title: Starter Guide for Learning Search Engine Optimization (SEO)

Words: 8,600

Writer: Javed Hayat, Content writer, Google SEO Services Expert, and Web Developer

There is an abridged dictionary of important terms used in this guide.

Are you on Google?

Determine whether your site is in Google’s index

Do a site: search for your site’s home URL. If you see results, you’re in the index. For example, a search for site:wikipedia.org returns these results.

If your site isn’t on Google search engine

Although Google crawls billions of pages, some sites will inevitably be missed. When our crawlers miss a site, it’s frequently for one of the following reasons:

How do I get my site on the Google search engine?

Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index; you usually don’t even need to do anything except post your site on the web. The vast majority of sites listed in our results aren’t manually submitted for inclusion, but found and are added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages.

The Search Essentials outline the most important elements of building a Google-friendly website. While there’s no guarantee that our crawlers will find a particular site, following the Search Essentials can help make your site appear in our search results.

Google Search Console provides tools to help you submit your content to Google and monitor how you’re doing in Google Search. Google Search Console can even send you alerts to critical issues that Google encounters with your site. Sign up for Search Console.

Here are a few basic questions to ask yourself about your website when you get started.

Do you need an SEO expert?

An SEO expert is trained to improve your visibility on search engines. By following this guide, you’ll learn enough to be well on your way to an optimized site. In addition to that, you might hire an SEO professional that can help you audit your pages.

Deciding to hire an SEO is a big decision that might improve your site and save time. Research the potential advantages of hiring an SEO, as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

Before beginning your search for an SEO, it’s a great idea to become an educated consumer and get familiar with how search engines work. We recommend going through this entire guide and specifically these resources:

If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign or planning to launch a new site. That way, you and your SEO can ensure that your site is search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

For a detailed rundown on the need for hiring an SEO and what things to look out for, you can read Do you need an SEO?

Help Google find your content

The first step to getting your site on Google is to be sure that Google can find it. The best way to do that is to submit a sitemap. A sitemap is a file on your site that tells search engines about new or changed pages on your site. Learn more about how to build and submit a sitemap.

Google also finds pages through links from other pages. Learn how to encourage people to discover your site by promoting your site.

Tell Google which pages you don’t want to be crawled

For non-sensitive information, block unwanted crawling by using robots.txt

Robots.txt file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named robots.txt, is placed in the root directory of your site. It is possible that pages blocked by robots.txt can still be crawled, so for sensitive pages, use a more secure method.

# brandonsbaseballcards.com/robots.txt
# Tell Google not to crawl any URLs in the shopping cart or images in the icons folder,
# because they won’t be useful in Google Search results.
User-agent: googlebot
Disallow: /checkout/
Disallow: /icons/

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine’s search results. Note that if your site uses sub-domains and you wish to have certain pages not crawled on a particular sub-domain, you’ll have to create a separate robots.txt file for that sub-domain. For more information on robots.txt, we suggest this guide on using robots.txt files.

Read about several other ways to prevent content from appearing in search results.

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For sensitive information, use more secure methods

Robots.txt file is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title link or snippet) if there are links to those URLs somewhere on the Internet (like referred logs). Also, non-compliant or rogue search engines that don’t acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don’t want to see.

In these cases, use the noindex tag if you just want the page not to appear in Google, but don’t mind if any user with a link can reach the page. For proper security, use proper authorization methods, like requiring a user password, or taking the page off your site entirely.

Help Google (and users) understand your content

Let Google sees your page the same way a user does

When Googlebot crawls a page, it should see the page the same way an average user does. For optimal rendering and indexing, always allow Google access to the JavaScript, CSS, and image files used by your website. If your site’s robots.txt file disallows the crawling of these assets, it directly harms how well our algorithms render and index your content. This can cause suboptimal rankings.

Recommended action: Use the URL Inspection tool. It will allow you to see exactly how Google sees and renders your content, and it will help you identify and fix several indexing issues on your site.

Create unique, accurate page titles

An <title> element tells both users and search engines what a particular page is. Place the <title> all elements within the <head> element of the HTML document, and create unique title text for each page on your site.

<html>
<head>
    <title>Free consultation for SEO and Web Development</title>
    <meta name=“description” content=“Free consultation for Web SEO and Web Development Services. Shakardara offers web development, Google SEO, content writing, and Virtual Assistant services”>
</head>
<body>
...

Control your title links and snippets in search results

If your document appears on a search results page, the contents of the <title> element may appear as the title link for the search result (if you’re unfamiliar with the different parts of a Google Search result, check out the anatomy of a search result video).

The <title> element for your homepage can list the name of your website or business and could include other bits of important information, like the physical location of the business or maybe a few of its primary focuses or offerings.

Accurately describe the page’s content

Choose title text that reads naturally and effectively communicates the page’s content.

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Create unique <title> elements for each page

Make sure each page on your site has unique text in the <title> element, which helps Google know how the page is distinct from the others on your site. If your site uses separate mobile pages, remember to use descriptive text in the <title> elements on the mobile versions, too.

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Use brief, but descriptive <title> elements

<title> elements can be both short and informative. If the text in the <title> element is too long or otherwise deemed less relevant, Google may show only a portion of the text in your <title> element, or a title link that’s automatically generated in the search result.

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Use the meta description tag

A page’s meta description tag gives Google and other search engines a summary of what the page is about. A page’s title may be a few words or a phrase, whereas a page’s meta description tag might be a sentence or two or even a brief paragraph. Like the <title> element, the meta description tag is placed within the <head> element of your HTML document.

<html>
<head>
    <title>Free consultation for SEO and Web Development</title>
    <meta name=“description” content=“Free consultation for Web SEO and Web Development Services. Shakardara offers web development, Google SEO, content writing, and Virtual Assistant services.”>
</head>
<body>
...

What are the merits of meta-description tags?

Meta description tags are important because Google might use them as snippets for your pages in Google Search results. Note that we say “might” because Google may choose to use a relevant section of your page’s visible text if it does a good job of matching up with a user’s query. Adding meta description tags to each of your pages is always a good practice in case Google cannot find an excellent selection of text to use in the snippet. Learn more about how to create quality meta descriptions.

 Accurately summarize the page content

Write a description that would both inform and interest users if they saw your meta description tag as a snippet in a search result. While there’s no minimal or maximal length for the text in a description meta tag, we recommend making sure that it’s long enough to be fully shown in Search (note that users may see different-sized snippets depending on how and where they search), and contains all the relevant information users would need to determine whether the page will be useful and relevant to them.

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Use unique descriptions for each page

Having a different meta description tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting meta description tags probably aren’t workable. Here, you could auto-generate meta description tags based on each page’s content.

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Use heading tags to emphasize important text

Use meaningful headings to show important topics and help create a hierarchical structure for your content, making it easier for users to navigate through your document.

Imagine you’re writing an outline

Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately.

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Use headings sparingly across the page

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.

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Add structured data markup

Structured data is code that you can add to your sites’ pages to describe your content to search engines, so they can better understand what’s on your pages. Search engines can use this understanding to display your content in useful (and eye-catching) ways in search results. That can help you attract just the right customers for your business.

For example, if you’ve got an online store and mark up an individual product page, this helps us understand the page features a bike, its price, and customer reviews. We may display that information in the snippet for search results for relevant queries. We call these rich results.

In addition to using structured data markup for rich results, we may use it to serve relevant results in other formats. For instance, if you’ve got a brick-and-mortar store, marking up the opening hours allows your potential customers to find you exactly when they need you, and inform them if your store is open/closed at the time of searching.

You can mark up many business-relevant entities:

See a full list of supported content types.

We recommend you use structured data with any of the supported notations markups to describe your content. You can add the markup to the HTML code to your pages, or use tools like Data Highlighter and Markup Helper.

Check your markup using the Rich Results Test

Once you’ve marked up your content, you can use the Google Rich Results test to make sure that there are no mistakes in the implementation. You can either enter the URL where the content is or copy the actual HTML, which includes the markup.

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Use Data Highlighter and Markup Helper

If you want to give structured markup a try without changing the source code of your site, you can use Data Highlighter, which is a tool integrated into Search Console that supports a subset of content types.

If you’d like to get the markup code ready to copy and paste to your page, try the Markup Helper.

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Keep track of how your marked-up pages are doing

The various Rich result reports in Search Console show you how many pages on your site we’ve detected with a specific type of markup, how many times they appeared in search results, and how many times people clicked on them over the past 90 days. It also shows any errors we’ve detected.

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Manage your appearance in Google Search results

Correct structured data on your pages also makes your page eligible for many special features in Google Search results, including review stars, fancy decorated results, and more. See the gallery of search result types that your page can be eligible for.

Organize your site hierarchy and understand funders how search engines use URLs

Search engines need a unique URL per piece of content to crawl and index that content, and to refer users to it. Different content (for example, different products in a shop), as well as changed content (for example, translations or regional variations), need to use separate URLs to be shown in search appropriately.

URLs are split into multiple distinct sections:

protocol://hostname/path/filename?querystring#fragment

For example:

https://www.example.com/RunningShoes/Womens.htm?size=8#info

Google recommends all websites use https:// when possible. The hostname is where your website is hosted, commonly using the same domain name that you’d use for email. Google differentiates between the www and non-www versions(for example, www.example.com or just example.com). When adding your website to Search Console, we recommend adding both the http:// and https:// versions, as well as the www and non-www versions.

Path, filename, and query string determine which content from your server is accessed. These three parts are case-sensitive, so FILE would cause a different URL than the file. The hostname and protocol are case-insensitive; the upper or lower case wouldn’t play a role there.

A fragment (in this case, #info) identifies which part of the page the browser scrolls to. Because the content itself is usually the same regardless of the fragment, search engines commonly ignore any fragment used.

When referring to the homepage, a trailing slash after the hostname is optional since it leads to the same content (https://example.com/ is the same as https://example.com). For the path and filename, a trailing slash would be seen as a different URL (signaling either a file or a directory), for example, https://example.com/fish is not the same as https://example.com/fish/.

Navigation is important for search engines

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the website owner thinks is important. Although Google’s search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site.

Plan your navigation based on your homepage

All sites have a home or root page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, think about how visitors will go from a general page (your root page) to a page containing more specific content. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (for example, root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?

Using breadcrumb lists

A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, leftmost link and list the more specific sections out to the right. We recommend using breadcrumb structured data markup when showing breadcrumbs.

Create a simple navigational page for users

A navigational page is a simple page on your site that displays the structure of your website and usually consists of a hierarchical listing of the pages on your site. Visitors may visit this page if they are having problems finding pages on your site. While search engines will also visit this page, getting good crawl coverage of the pages on your site, it’s mainly aimed at human visitors.

Create a naturally flowing hierarchy

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively works these into your internal link structure. Make sure all the pages on your site are reachable through links, and that they don’t require an internal search functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content.

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Use text for navigation

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. When using JavaScript to create a page, use an element with URLs as href attribute values, and generate all menu items on page-load, instead of waiting for user interaction.

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Create a navigational page for users, a sitemap for search engines

Include a simple navigational page for your entire site (or the most important pages, if you have hundreds or thousands) for users. Create an XML sitemap file to ensure that search engines discover the new and updated pages on your site, listing all relevant URLs together with their primary content’s last changed dates.

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Show useful 404 pages

Users will occasionally come to a page that doesn’t exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can improve a user’s experience. Consider including a link back to your root page and providing links to popular or related content on your site. You can use Google Search Console to find the sources of URLs causing “not found” errors.

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Simple URLs convey content information

Creating descriptive categories and filenames for the documents on your website not only helps you keep your site better organized, but can also create easier, friendlier URLs for those that want to link to your content. Visitors may be intimidated by extremely long and cryptic URLs that contain a few recognizable words.

URLs like the following can confuse and unfriendly:

https://www.brandonsbaseballcards.com/folder1/22447478/x2/14032015.html

If your URL is meaningful, it can be more useful and easily understandable in different contexts:

https://www.brandonsbaseballcards.com/article/ten-rarest-baseball-cards.html

URLs are displayed in search results

Last, remember that the URL to a document is usually displayed in some form in a Google Search result near the document title.

Google is good at crawling many URL structures, even if they’re quite complex, but spending the time to make your URLs as simple as possible is a good practice.

Use words in URLs

URLs with words that apply to your site’s content and structure are friendlier for visitors navigating your site.

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Create a simple directory structure

Use a directory structure that organizes your content well and makes it easy for visitors to know where they’re on your site. Try using your directory structure to show the type of content found at that URL.

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Provide one version of a URL to reach a document

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you find people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a suitable solution for this. If you cannot redirect, you may also use the rel="canonical" link element.

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Optimize your content Makemake

Make your site interesting and useful

Creating interesting and useful content will probably influence your website more than any of the other factors discussed here. Users know good content when they see it and will probably want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means.

Organic or word-of-mouth buzz helps build your site’s reputation with both users and Google, and it rarely comes without quality content.

Know what your readers want (and give it to them)

Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone new to the topic. For example, a long-time football fan might search for “FIFA”, an acronym for The Federation Internationale de Football Association, while a new fan might use a more general query like “football playoffs”. Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google Ads provides a handy Keyword Planner that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Search Console provides you with the top search queries your site appears for and the ones that led the most users to your site in the Performance Report.

Consider creating a new, useful service that no other site offers. You could also write an original piece of research, break an exciting news story, or leverage your unique user base. Other sites may lack the resources or expertise to do these things.

Write easy-to-read text

Users enjoy content that is well-written and easy to follow.

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Organize your topics clearly

It’s always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster.

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Create fresh, unique content

New content will not only keep your existing visitor base coming back but also bring in recent visitors.

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Learn more about duplicate content.

Optimize content for your users, not search engines

Designing your site around your visitors’ needs while making sure your site is easily accessible to search engines usually produces positive results.

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Act in a way that cultivates user trust

Users feel comfortable visiting your site if they feel that it’s trustworthy.

A site with an excellent reputation is trustworthy. Cultivate a reputation for expertise and trustworthiness in a specific area.
Provide information about who publishes your site, provides the content, and its goals. If you have a shopping or other financial transaction website, make sure you have clear and satisfying customer service information to help users resolve issues. If you have a news site, provide simple information about who handles the content.

Using appropriate technologies is also important. If a shopping checkout page doesn’t have a secure connection, users cannot trust the site.

Make expertise and authoritativeness clear

Expertise and authoritativeness of a site increase its quality. Be sure that content on your site is created or edited by people with expertise in the topic. For example, providing expert or experienced sources can help users understand the articles’ expertise. Representing well-established consensus in pages on scientific topics is a good practice if such consensus exists.

Provide an appropriate amount of content for your subject

Creating high-quality content takes a significant amount of at least: time, effort, expertise, and talent/skill. Make sure the content is factually accurate, clearly written, and comprehensive. So, for example, if you describe your page as a recipe, provide a complete recipe that is easy to follow, rather than just a set of ingredients or a basic description of the dish.

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Avoid distracting advertisements

We expect advertisements to be visible. However, don’t let the advertisements distract users or prevent them from consuming the site content. For example, advertisements, supplement contents, or interstitial pages (pages displayed before or after the content you are expecting) make it difficult to use the website. Learn more about this topic.

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Use links wisely

Write good link text

Link text is the visible text inside a link. This text tells users and Google something about the page you’re linking to. Links on your page may be internal—pointing to other pages on your site—or external, leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you’re linking to is about.

 

With anchor text, users and search engines can easily understand what the linked pages contain.

Choose descriptive text

Write anchor text that provides at least a basic idea of what the page linked to is about.

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Write concise text

Aim for a short but descriptive text-usually a few words or a short phrase.

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Format links so they’re easy to spot

Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them.

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Think about anchor text for internal links too

You may usually think about linking to point to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better.

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Be careful who you link to

You can confer some of your site’s reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their site in your comment sections or message boards. Or sometimes you might mention a site negatively and don’t want to confer any of your reputation on it. For example, imagine that you’re writing a blog post on comment spamming and you want to call out a site that recently comment-spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don’t want to give the site some of your reputation from your link. This would be a good time to use nofollow.

Another example when the nofollow attribute can come in handy is widget links. If you are using a third-party’s widget to enrich the experience of your site and engage users, check if it contains any links that you did not intend to place on your site along with the widget. Some widgets may add links to your site, which are not your editorial choice and contain anchor text that you as a website owner may not control. If removing such unwanted links from the widget is not possible, you can always disable them with nofollow. If you create a widget for functionality or content that you provide, include the nofollow on links in the default code snippet.

Last, if you’re interested in not following all the links on a page, you can add the tag <meta name="robots" content="nofollow"> inside the <head> tag for the page. You can find more details about robot meta tags in our documentation.

Combat comment spam with nofollow

To tell Google not to follow or pass your page’s reputation to the pages linked, set the value of the rel attribute of a link to nofollow or a link means adding rel="nofollow" or a more specific attribute such as UGCGC in UGC the link’s anchor tag, as shown here:

<a href="http://www.example.com" rel="nofollow">Anchor text here</a>

or:

<a href="http://www.example.com" rel="Anchor text here</a>

When would this be useful? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Blog comment areas on pages are highly susceptible to comment spam. Not following these user-added links ensures that you’re not giving your page’s hard-earned reputation to a spammy site.

 

Automatically add nofollow to comment columns and message boards

Many blogging software packages automatically nofollow user comments, but those that don’t can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guest books, forums, shout-boards, referred listings, etc. If you’re willing to vouch for links added by third parties (for example, if a commenter is trusted on your site), then there’s no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your site. The Google Search Central documentation has more tips on avoiding comment spam, for example by using CAPTCHAs and turning on comment moderation.

Optimize your images
Optimize your images for your website

 

Optimize your images

Use HTML images

Use HTML image elements to embed images in your content.

Use the HTML <img> or <picture> elements

Semantic HTML markup helps crawlers find and process images. By using the <picture> element, you can also specify multiple options for different screen sizes for responsive images. You might also use the loading="lazy" attribute on images to make your page load faster for your users.

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Use the alt attribute

Provide a descriptive filename and alt attribute description of images. The alt attribute allows you to specify alternative text for the image if it cannot be displayed.

Why use this attribute? If a user is viewing your site using assistive technologies, such as a screen reader, the contents of the alt attribute provide information about the picture.

Another reason is that if you’re using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don’t recommend using too many images for links in your site’s navigation when text links could serve the same purpose. Last, optimizing your image filenames and alt text makes it easier for image search projects like Google Images to better understand your images.

Use brief but descriptive filenames and alt text

Like many other parts of the page targeted for optimization, filenames and alt text are best when they’re short but descriptive.

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Supply alt text when using images as links

If you decide to use an image as a link, filling out its alt text helps Google understand more about the page you’re linking to. Imagine that you’re writing anchor text for a text link.

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Help search engines find your images

An Image sitemap can provide Google with more information about the images found on your site. This increases the likelihood that your images can be found in Google Images results. The structure of this file is like the XML sitemap file for your web pages.

Use standard image formats

Use commonly supported file types; most browsers support JPEG, GIF, PNG, BMP, and W, web image formats. It’s also a good idea to have the extension of your filename match the file type.

Make your site mobile-friendly

The world is mobile today. Most people are searching on Google using a mobile device. The desktop version of a site might be difficult to view and use on a mobile device. As a result, having a mobile-ready site is critical to your online presence. Starting in late 2016, Google has begun experiments to primarily use the mobile version of a site’s content for ranking, parsing structured data, and generating snippets.

Understand the difference between devices

Our recommendations are geared toward smartphones, but we encourage multimedia and phone site owners to follow the same advice where they feel appropriate.

Choose a mobile strategy

There are multiple ways of making your website mobile ready and Google supports different implementation methods:

After you have created a mobile-ready site, you also use Google’s Mobile-Friendly Test to check if pages on your site meet the criteria for being labeled mobile-friendly on Google Search result pages. You can also check out the Search Console Mobile Usability report to fix mobile usability issues affecting your site.

If your site serves lots of static content (like blog posts or product landing pages) across multiple pages, consider implementing it using AMP (Accelerated Mobile Pages). It’s a special flavor of HTML that ensures your site stays fast and user-friendly and can be further speeded up by various platforms, including Google Search.

Configure mobile sites so that they can be indexed accurately

Regardless of which configuration you choose to set up your mobile site, note these key points:

  1. If you use Dynamic Serving or have a separate mobile site, signal to Google when a page is formatted for mobile (or has an equivalent page that’s formatted for mobile). This helps Google accurately serve mobile searchers your content in search results.
  2. If you are using Responsive Web Design, use the meta name="viewport" tag to tell the browser how to adjust the content. If you use Dynamic Serving, use the Vary HTTP header to signal your changes depending on the user agent. If you are using separate URLs, signal the relationship between two URLs by adding the <link> tag with rel="canonical" and rel="alternate" elements to the page.
  3. Keep resources crawlable. Blocking page resources can give Google an incomplete picture of your website. This often happens when your robots.txt file is blocking access to some or all of your page resources. If Google doesn’t have access to a page’s resources, such as CSS, JavaScript, or images, we may not detect that it’s built to display and work well on a mobile browser. We may not detect that the page is mobile-friendly, and therefore not properly serve it to mobile searchers.

Avoid common mistakes that frustrate mobile visitors, such as featuring unplayable videos

  1. Mobile pages that provide a poor searcher experience can be demoted in rankings or displayed with a warning in mobile search results. This includes but is not limited to full-page interstitials on mile that hinders user experience.
  2. Provide full functionality on all devices. Mobile users expect the same functionality—such as commenting and check-out—and content on mobile and on all other devices that your website supports. In addition to textual content, make sure that all important images and videos are embedded and accessible on mobile devices. For search engines, provide all structured data and other metadata—such as titles, descriptions, link elements, and other meta-tags—on all versions of the pages.
  3. Make sure that the structured data, images, videos, and metadata you have on your desktop site are also included on the mobile site.

Best Practices

For more information, see Google’s mobile-friendly guide.

Promote your website

While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you’d like to let others know about the hard work you’ve put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could harm the reputation of your site.

A blog post on your site letting your visitor base know you added something new is a great way to get the word out about new content or services. Other website owners who follow your site or RSS feed could pick the story up as well.

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail, letting them know about new content on the company’s website.

If you run a local business, claiming your Business Profile will help you reach customers on Google Maps and Google Search.

Know about social media sites

Sites built around user interaction and sharing have made it easier to match interested groups of people with relevant content.

Avoid

Reach out to those in your site’s related community

Chances are, several sites cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or build an excellent community resource.

Avoid:

Analyzing your search performance

Major search engines, including Google, provide tools for website owners to analyze their performance in their search engines. For Google, that tool is Search Console.

Search Console provides two important categories of information: Can Google find my content? How am I performing in Google Search results?

Using Search Console won’t help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results.

With the service, website owners can:

Microsoft’s Bing Webmaster Tools also offers tools for website owners.

Analyzing user behavior on your site

If you’ve improved the crawling and indexing of your site using Google Search Console or other services, you’re probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. You can use these to:

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site).

In Conclusion of Starter Guide for Learning Search Engine Optimization (SEO)

Thanks for visiting Shakardara to gain knowledge above all for the starter guide for learning search engine optimization (SEO). Leave a comment if you’re asking above all for learning search engine optimization (SEO). We will get back to you with an answer to your question about learning search engine optimization (SEO).

Additional Resources on the web for

Google Search Central blog
Get the latest information from our Google Search Central blog. You can find information about updates to Google Search, new Search Console features, and even more.

Google Search Central Help Forum
Post questions about your site’s issues and find tips to create high-quality sites from the product forum for website owners. In addition, there’re many experienced contributors in the forum, including Product Experts and occasionally Googlers.

Google Search Central Twitter
Also, follow us for news and resources to help you make a significant site.

Google Search Central YouTube Channel
Watch hundreds of helpful videos created for the website owner community and get your questions answered by Googlers.

How Search Works
See what happens behind the scenes as you search for something in Google Search.

About the author

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Javed Hayat is a 5 Star Freelancer, Web Developer, Google SEO Expert, business promoter, digital marketing consultant, and Homeopathic Doctor @Shakardara. He has over 20 years of practical experience with SEO and digital marketing. He is an expert in e-commerce and has consulted with Fortune 800 companies in various industries for their web development. In addition, he blogs regularly about SEO and digital marketing, and his work has been cited by leading marketing websites. Connect with Javed Hayat on Facebook, Twitter, and LinkedIn. You can ask here for a Free Consultation.

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