Best Website Optimization Technique to Improve Website speed can bring you a lot of business. However, if the first impressions of a place are critical, then this is your website. We’re not just talking about design and materials. To improve the website speed of your pages is critical to their success.
A slow-loading website can damage your reputation and at the same time cost you money, as you will lose conversions. In contrast, a high-performance website will have a positive, domino effect on the success of your business. This will attract more visitors, which in turn will increase sales, and attract more customers.
The first step in ensuring a fast loading website is to use a robust website builder, which provides the best technology. However, your work is not over after that. It is your responsibility to ensure that the content you add to your site does not compromise its performance.
You need to find the right balance of media, choose where you place your items and what kind of content and extensions you will use. For example, animated GIFs can add some pizzas to your pages, but are often heavy files and use a lot of network bandwidth. Also, text loads faster than images, so keep an eye on how you order your elements.
There’re many factors to consider, but you certainly do. Are eligible Also, you have arrived at the right place. This article provides you with everything you need to know to improve website speed and website performance.
What is website speed optimization and why is it so important?
Once a link to a site is clicked, the speed of the website is the amount of time it takes to download websites, display them in a browser, and be responsive to user interactions.
The term should not be confused with “perceived performance”, which means that visitors evaluate your website’s performance based on what they first see on their screen (which is not necessary). That the elements that bear the burden first). Since these two are different, but equally important ideas, you should always work on improving both the speed and perceived performance of your website in parallel. The tips below for the best website optimization technique to Improve website speed will help you achieve your website speed.
Your next question might be “What is considered good website speed?” The answer is industry-specific, but it’s highly recommended that, on average, your pages load in three seconds.
Lastly, you’ll be wondering: Why does website speed optimization make a difference (beyond the frustrations of our extremely short focus)? Well, the use of loading time affects usability, conversions, user engagement, and search engine visibility.
Impact of use: This may seem obvious, but the faster your website loads, the faster its features can be used, such as items that visitors can purchase, interact with customer service, or Just help us understand the purpose of our site. Therefore, allowing these features to be viewed quickly will create pleasant, returning visitors. It’s that simple.
Impact of user engagement: Users are more likely to join your website when users can move faster in the process. For example, if you have an online store and it takes more than a few seconds to load at each stage of the checkout process, it is understandable that many potential buyers abandon the process altogether. Will do It can also be used to fill out forms or jump between pages. You can see here that such issues will affect the number of visitors to your site and business goals.
Conversion Impact: One specific goal that most site owners focus on is conversion. In fact, a 100-second delay in page speed can result in a 7% reduction in your website’s conversion rate. If your visitors can’t use your features quickly, they will definitely go to the next level.
Effects of Search Engine Visibility: Google takes into account website speed when ranking sites. So, if you want specific keywords to appear high in search results, you have a better chance of having your pages visible to the naked eye every millisecond.
Now that you understand the speed of a website and why it’s important, it’s time to do something about yourself. Below, you will learn how to improve the performance of your website to ensure that your users and Google are satisfied.
Tips for improving website speed:
Don’t overload your homepage
- Prefer the above content of the fold
- Avoid having too much media on your website
- Customize your image size
- Be aware of the relationship between your text image
- Whenever possible, use text on other design elements
- Reduce the number of fonts and styles
- Limit your use of animations
- Focus on mobile performance
Limit the number of third party applications
01. Don’t overload your homepage
If you remove just one item from this article, this is the tip. In short: keep it clean and avoid overly long pages.
Packing your homepage with too much content and media (text, images, videos, and animations) can negatively impact your success. This can take a long time to load and can take your visitors to a point where they may lose important content on your page and leave it unattended.
An organized page with minimal content will allow your site visitors to easily absorb the information presented from the moment they enter your site – and help them understand your main message faster. Will do
If you’re worried about losing the right content, there’s a solution. You can spread your content across multiple pages. This will make all your valuable information clear in their own “place”. And no worries, add content outside your homepage to help you navigate the buttons, such as ‘see more’, or ‘check my blog/gallery’ Easily accessible to viewers.
02. Prefer the content of the above fold
‘Above Fold’ refers to the part of your website’s homepage that is immediately loaded. Visible to visitors and scrolled down. This is the most important section of your site because it is the first thing anyone will see when they log in, and it is the first part that is heavily loaded.
Use this section strategically in the eyes of your visitors while the rest of your site is loaded with content. You can do this with meaningful text and relevant, compelling images. The most basic guidelines are to include your header and subheader text (such as company name and slogan), your logo, and the CTA (Call to Action) button.
Basically, cover the information your visitors need to know while keeping the page clean and straight. Likewise, a good rule of thumb to follow this section: If it agrees with your main message, keep it up. If it distracts your visitors from it, place it under the fold or on a different page of your site.
Still, there is an exception to this rule. You should make sure that the content of the fold above you is made up of limited animations. As we reduce the exposure of animated images to which they are applied (more on that below) it will allow users to see more of your content. Use text, images, or logos for visual effects instead of animations.
03. Avoid having too much media on your website
Except for your homepage, you should completely clean up the contents of your site. Here again, focus on your efforts to reach quality beyond quantity.
Just as a brick and mortar shop owner does not put all his inventory in his store windows, so you should not crowd your website. In fact, your website is your storefront, and every item you place on it has a performance value.
In particular, some forms of media are extremely detrimental to your site’s performance, as their heavy bandwidth and load-shedding times affect the performance of everything else.
The endless scrolling photo gallery is one of the “slow loaders.” Each image – no matter how small the file size – will affect the speed of your page. And in the photo gallery, not all of those images appear at once anyway. To make adjustments that will improve the speed of your page, reduce the number of images in the photo gallery to just the most valuable ones – especially if it’s on your homepage.
Embedded content is another issue. An obvious example of this is YouTube or Facebook embedded videos. Because it is an external source, the host of your website (for example Wix.com) will not be able to improve it and control the loading time. So, if it is a slow load, no one but you can solve the problem.
However, this does not necessarily mean that you should avoid embedded content altogether. It’s a good idea to reduce it, like placing just one or a few videos on your site. Another alternative to embedded videos is to use background videos or add a video box instead. Because your website host has control over these elements, they will have a less detrimental effect on optimizing your website’s speed.
In short, when it comes to website media, ask yourself: Is it worth it? Does it benefit my conversion goals? If you did not answer these questions, just remove them.
04. Customize your image size
The easiest tip here is to use JPEG files for images whenever possible instead of PNG files. (If you’re not sure what we’re talking about, check out this guide for file sizes.)
This is because JPEG files generally improve the web more than PNG, which means they are smaller and download faster while maintaining the same level of quality. Keeping And unless you need transparent images, or you are a professional photographer, JPEGs provide reasonable quality and usability. There are many free tools available online to change your images, such as Tiny JPG, Compressor, and Image Optimizer.
Sites hosted on Wix.com have the added benefit of automatically converting their images into webpage formats. WebP is a relatively new image format, introduced by Google, that provides better compression, and thus better performance for JPEG and PNG files. Wix uses WebP with all browsers that support this new and improved version. At the top of the page, for whatever images you create in the editor, Wax will automatically adjust the size of your web pages.
It is important to note that although our platform will do its best to provide the best performance, there is one thing we do not do: we never underestimate the quality of the image. The form of your pictures that you present to us is your prediction and we do not interfere.
There’s something else special about you: ‘Slow loading images.’ Initially, after you load a wax site, images appear to have a lower resolution. This is just a placeholder while high-resolution images are loaded. By preventing your visitors from seeing the blank page, we use a technique to improve both the speed and perceived performance of your site.
05. Be aware of the relationship of the image to your text
Text and pictures are like having two pet dogs: sometimes they are best friends and other times they fight aggressively. Therefore, you need to specify a separate area for each of these elements, so that they can find the space they need to breathe and work together in harmony.
An example of this is to create the opposite. This is best illustrated by a scenario: a white background color, a color icon, and white text. Because the text is much faster than images, your white text in the white background appears hidden in browsers until the image is loaded. Avoid colors when choosing your design elements.
The second golden rule: Avoid putting text in pictures to get here. The only reasonable exception is the logo. This is because the text in the images slows down, so you’ll lose information and even leave your visitors with a blank canvas until your site is fully visible. At the top of the loading issues, the text in the images does not help in accessing the website. Instead, the simple solution is to place your text in a text box at the top of your images, to the delight of everyone.
06. Use the text on other design elements whenever possible
As mentioned above, text loads faster than images and animations. But that’s not the only reason you focus your design on beautiful words. A fast-loading text header immediately draws attention to your site’s core message, and therefore, enhances your visitors’ overall experience.
Another important reason is SEO (search engine optimization), or the efforts made to ensure that your website ranks high on specific keywords in search results. Without being overly technical, there is one thing you should note: Detailed and standardized text will help Google (and other search engines) better understand what your site is about – this way you Improving high-level prospects. Improving the overall experience of your visitors, or keeping them on your page longer, has only an indirect SEO effect on the media. So, if you want to choose the best form of content to bring maximum visitors to your site, the text is the way to go.
07. Reduce the number of fonts and styles
You can consider reducing the number of font families on your site to just two or three. This will help you to paint a permanent style for your brand, as well as promote cleanliness and professionalism. However, the first impressions of your site and business are long-lasting and you can’t come back. However, as you might expect, we are not suggesting that our designer friends say this is another way to reduce your site load time.
Although it’s not just a numbers game: type matters. If you want to use custom fonts, for example, note that these are graphic elements (such as images and videos), which means they will need to be downloaded before they can appear on your web pages – This can affect the performance of your web pages.
Lastly, avoid too many font visits (bold, underline, slang, etc.). They also require additional downloads, and as you can guess, more time is added to your site’s loading speed.
Bottom line: don’t completely abandon custom fonts or font visits. Instead, choose wisely when you place your features on your site and use them only when you want to achieve a clear, unambiguous goal – that’s all.
08. Limit your use of animations
Have you ever heard the saying about food consumption: ‘Everything in moderation?’ Well, from the point of view of your website, it specifically mentions the use of your animation. Like dessert, they also have addictive properties and always leave you wanting more – yet they are heavy files that load ridiculously slowly.
We know we can’t stop you from using fully animated images because they are very attractive files. However, you can choose which to use. In particular, avoid animated GIFs. These monster files are the heaviest of them all, even when they are small. And when the animated GIFs get bigger, they will not only slow down themselves, they will slow down everything else on your site.
Another great action when it comes to animation: move them down to the bottom of the first fold on your pages. This way, you prevent your visitors from having a great experience when landing on your site and make sure there is something meaningful to read right now that is filled at a reasonable pace.
Finally, you can use online tools in MP4, such as GIF, to convert your site’s animations into videos. Videos provide the same visual experience as animations, especially GIFs, but load faster. In addition, video playback occurs immediately after the first buffer. In contrast, GIF must be downloaded before playback – which affects the perceived performance of your site.
09. Focus on mobile performance
More and more people are surfing the web with their smartphones every day, and you can bet they expect your site to look beautiful on their palm-sized screens. Aux automatically creates a mobile-optimized version of your site, so you don’t have to worry about creating one from scratch. However, having a mobile site is just the first step. Because your site is much smaller than the desktop on mobile devices, you need to make the best use of this space. For example, in the folder section above you will have very little information on your mobile version. So, choose wisely what you have there. The basics include your company name, logo, and CTA.
Additionally, make sure you eliminate or hide the elements that affect your performance. It can come in any format, from multiple font styles and shapes to images, animations, videos, special effects, and more.
To get the most out of this small screen, you can slowly add other features to these features, such as flashing your logo or image from the welcome screen or links to your site. All information can be changed with just one quick action bar. One easy click.
10. Limit the number of third party applications
Third-party applications (TPAs) are features that you can add to your pages that are not created by your website host. For example, an Instagram feed, rating widget, or a map to show your location. Many of these are available for free, through the Wax app market.
TPAs use something called iFrames, which are basically web browsers within your site. In layman’s terms, when you use TPA, you’re trying to load a website within your website – and what’s more, that’s the limitation of your website host optimization Is out of Conclusion: TPAs can add significant time to your website’s loading speed.
However, it is clear that TPAs provide a lot of functionality. You just have to be more discriminating with the help you render toward other people. You should always ask yourself, are these apps really necessary to achieve your website goals? There are other tests you can do to make a decision. First, deactivate each app one by one, and see if you notice a difference in the speed of your site. Second, try to identify any overlap between different TPA functions. For example, do you need a photo gallery and Instagram feed? It displays both of your images, while a gallery is provided to you by the host of your website, meaning it will load very quickly.
How to monitor speed overtime
After you’ve made all the necessary changes to make your site faster, you’ll want to measure your results. If you have a wax site, you can test the performance of that wax site yourself through a quick test.
For non-Wix users, there are several tests of website performance. Some of the most popular examples include Page Speed Insights by Google and Pingdom Tools. Both of these inform you about the speed of your page and other important insights, such as the reasoning behind it or the ways to improve it.
Understand Perceived Performance: The load on your screens depends on how fast your website visitors have to perform on your website. For example, if the contents of your homepage precede the content at the bottom of the folder, visitors will see a blank screen when they enter your website. That is why the location and nature of the material are both important factors.
Everything you place on your website costs performance: when you want to add an element – whether it’s text (length, style, or type), video, image, animation, or application – your You ask: is it worth it? Does this align with my most important goals? Does it benefit my conversion rate? If you answer ‘no’ to any of them, you might consider taking it out or at least not placing it above the bottom of your page.
Don’t overload your homepage: This is usually the first page your visitors will see on your website, which means it’s the first page to load. As a best practice in web design, you should keep it clean. The fewer items you have and the less heavy files you use, the faster your page loads and the more likely visitors are to stay around.
Want to switch to a website provider suitable for high performance? Create a website with Wix today!