The Art of free consultation for web developing and Google SEO services: Few real-world examples to Grow Your Client Roster. Offering free consultations is a favorite way for web development and Google SEO services providers to bring in prospects and book new clients. But there’s an art and science to converting signups and closing deals. If your business depends on selling your web development and Google SEO services to high-value leads. Perfecting how you market and offering a sample session is critical. Let’s look at the mention of real-world business owners who nailed it and help you create their best examples. Because a free consultation is a great way to attract qualified leads who are actively looking for the type of services your business provides. That will also provide multiple benefits to both you and your prospects.
First, as with any lead magnet, it’s an effective way to get the contact details of potential clients, which will help you build your email list, build relationships with your leads, and ultimately convert them. Allows more than to be converted into paying clients.
But a free consultation also comes with some unique benefits. A prospect who books a sample session with you is much closer to making a buying decision than someone who, for example, just reads one of your blog posts. After all, if they’re willing to spend time talking with you one-on-one, chances are they think you hold the key to helping them achieve their specific goals. A free consultation, therefore, presents a great opportunity to nudge an interested prospect into becoming a new, long-term client.
Free consulting is an especially effective tactic for coaching and consulting businesses looking for new, high-quality clients. These businesses often depend on building strong relationships with their customers, and so a sample session allows you to gauge in advance whether the prospect is someone you’d like to work with (and On the contrary!).
And even when a free consultation doesn’t result in a sale, it can still offer tremendous benefits to your business. When you generously provide free value to people, you promote positive word of mouth that spreads to your target market and works to your advantage as a referral engine.
What is a Free consultation for Web development and Google SEO Services?
A free consultation is a one-on-one conversation, conversation, meeting, or interview given freely to share ideas and discuss possible opportunities to work together.
Despite their obvious appeal, marketing free consultations successfully aren’t as easy as it sounds. Unlike other lead magnets, the barrier to entry for free consulting is high. The prospect isn’t just exchanging their contact details for a free download or piece of content, they’re committing to spending time and energy talking with you. For this reason, prospects often need a little more convincing before they’re ready to book a session.
That’s why it’s so important to create a conversion-friendly landing page. If you’re going to convince leads to sign up, you have to prove that the consultation will be worth their time. This means optimizing your consultation page so well that prospects won’t pass up the opportunity to learn more about what you can do for them. So to help you create the perfect opt-in page for your free consultation, we’ve put together a few great examples to get these ideas off the ground.
Free consultation from Shakardara for Web SEO and Web Development Services. A free consultation page manages to find the perfect balance between being visually appealing and packed with important information.
Here are some important points above all for Web SEO and Web Development Services
Crystal clear expectations. This page explains what prospects can expect from their free consultation, from getting a property appraisal to getting a personalized landscaping plan. This ensures that no one hesitates to sign up because they are not sure what the counseling will entail.
Emphasis on quality. By highlighting some of the key benefits and features of high-quality outdoor lighting—safety, security, and long-lasting fixtures—this page reminds prospects of what they can expect from doing business with the company.
Visual reinforcement. This page features images of some beautiful examples of what the business has to offer, enhancing the sense of quality and professionalism that the brand is trying to convey.
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Shakardara.com’s free consultation page is simple and to the point. But what makes this page stand out is the action-driven scheduler and the way it blends seamlessly with the rest of the company’s website.
What can we learn from this kind of free consultation page?
Use a scheduler. Using an appointment scheduler tool not only makes it easy for your visitor to schedule a consultation, but also helps drive conversions. All too often, someone will sign up for a free consultation but then fall off the radar when it comes to setting a date and time for a session. But with a live appointment scheduler, the prospect is putting you right into their calendar and will generally feel more committed to following through with the session. And the more people who show up to your free sessions, the better your chances of conversion!
Consistent branding. When you compare this page to the rest of the Shakardara website, you’ll notice how it matches the color scheme and minimal design of all the other pages. It’s a good reminder that every lead capture page you have should be aligned with your broader website design and goals. You can learn how to define your business and website goals here.
Although Shakardara’s free consultation page is simple, it’s also full of personality. This is especially important for freelancers and solopreneurs, where the appeal of your business is as much about you as an individual as it is about the services you provide.
Here are some things that stand out about Misty’s page:
Accessible headshot. The first thing you see on this page is a picture of Misty holding a camera. Confronting your advice helps build trust with prospects, making them feel more comfortable signing up. Misty’s happiness and smiling also convey a level of warmth that indicates that counseling with her will not be high-selling.
Who are you? Misty provides a brief bio describing her background and professional interests. This reinforces her fun personality and helps show that she is good at what she does.
Consulting flexibility. Misty outlines some of the ways she can be consulted to meet a variety of potential needs. She also leaves the door open to the possibility of reaching her via email if they don’t want to book a session with her. These flexible options can help make prospects more comfortable about being approached.
Free consultations selling premium events and workshops
As a coach or consultant, an effective way to start branching out from the traditional time-for-money business model is to start offering high-ticket workshops, retreats, or educational courses to your audience. These allow you to sell your services one-to-many (rather than one-to-one) without spreading yourself too thin. But with high-priced items comes a greater barrier to purchase.
Ashley Turner uses free consultation calls in this example to convince interested prospects to sign up for her top-shelf yoga teacher training. To ensure that only people genuinely interested in the training book call for a free consultation, Ashley has added the following message to the page:
“These 20-minute calls are strictly reserved for students who are seriously interested in attending our live YPS training in Venice, CA."
So what can we learn from Ashley’s example?
Pair your premium events with a free consultation call: A tried and tested sales tactic is to connect with your prospects and help them decide if your premium services are a good fit for them. Or not. Often, the best way to do this is to jump on a phone or video call.
Clarify your target audience: Ashley makes sure that anyone who lands on her page understands who the free consultation is and isn’t for. This means he only has to spend time on calls with prospects who are more likely to become customers. For others with urgent questions or unrelated inquiries, you can always provide another means of contacts, such as an email address or inquiry form.
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Testimonials Sophia started her consulting page with a glowing testimonial that highlights her proven ability to get results for her clients. Testimonials are the ultimate form of social proof, convincing prospects that you really can do what you say you can.
Results. Conversion copywriting is all about results and so Sophia makes sure she includes data-backed examples of her recent successes to hammer home the fact that she’s the real deal.
Form for more information. When leads click to book a consultation with Sophia, they are taken to a form questionnaire to enter their contact details and project requirements. Surveys like these let you easily determine if an interesting prospect is a good match before you schedule a call. To learn more about Lead pages integration with Type form and other sales and marketing apps, visit our integrations page.
Free consultation from Platinum Trading Systems
A lot is going on with this Platinum Trading Systems page. But now every detail works together to increase the urgency of getting into the action.
Highlights of this page include:
Value first. The page begins directly with the value proposition. There are five strategies, and you (“anyone, anywhere") can learn them in this free consultation.
Related videos and photos. The video sells you the short-term and long-term benefits of the academy. It also uses urgent language to encourage you to sign up now.
CTA above the fold. Before you start scrolling you see the first contact form. It drives conversions using feature-based language like “claim your session".
Show that you are popular. This page offers social proof in two forms: news outlet features and client testimonials.
Use long-form copy when necessary. This page dives deeper into the five strategies you’ll learn in your session and what they mean moving forward. It encourages more reluctant customers to call by guaranteeing specific information and value.
Here’s what we love most about this page:
Educational video for better-educated counseling. The company’s owner, Jessica, has included a video in which she explains the difference between independent contractors and employees and why anyone should consider hiring a virtual or personal assistant. Clearing up what is likely to be a common question on the minds of potential clients, Jessica demonstrates her expertise and assures us what you can expect from a consultation with her.
Acuity Scheduling is embedded in a pop-up form. Prospects who click to book a consultation are presented with a calendar where they can schedule a session directly with Jessica. As we saw earlier, direct scheduling makes prospects feel more committed to the consultation and reduces the likelihood of no-shows.
Easy Ways to Improve Your Free Consulting Offer
Now that we’ve seen several free consultation page examples, let’s look at some general principles you can use to increase your free consultation conversion rate.
- Set clear expectations.
- Anyone thinking about booking a free consultation with you should have a clear understanding of what the session will entail.
- If it’s just left to the imagination, you risk losing potential leads.
Clarify who will conduct the consultation. For example, if it’s you, add a high-quality, accessible photo of yourself and link it to the “About" section of who you are. Better yet, embed a short video of yourself explaining to viewers what they can expect from a session with you.
You should also clarify to the prospect when slots will be available and how long each session will last. With Lead pages, you can easily publish your availability directly to your consultation page using a scheduling app. Of course, the duration you set for your sessions will depend on the amount of time and resources you have available, but anything between 15 and 20 minutes is pretty standard. That said, you might want to consider offering a slightly longer session to differentiate yourself from competitors who offer similar freebies.
Similarly, you should also clearly state what the format of the consultation will be. Will it be held in person, on a call, via online chat, or via video conference?
Finally, be aware of the fact that some prospects may feel anxious about jumping on the call or meeting you in person. If you frame the session as a no-pressure consultation and manage to convey a friendly personality, prospects will feel more comfortable signing up.
Emphasize the value of counseling.
Once a prospect lands on your free consultation page, they need to be able to tell you what it means to them.
The key here is to be specific. If the benefits of consulting are too vague, your prospects will think twice about signing up. This is true even if your prospects don’t suspect that you run a legitimate business run by seasoned professionals. To truly convince prospects that choosing a free consultation is worth their time, you need to demonstrate that your business can help them with their specific pain points.
Of course, this doesn’t mean you need to list every conceivable way on your advice page, but it does mean that your copy — especially your CTA — should focus on a specific problem area. I must join someone you can help. Solution. For example, instead of a basic CTA like “Sign up now for a free consultation,” try something more targeted like “Sign up now for a free consultation and I’ll take your 3 steps to achieve [specific goal]. Will share top strategies".
Another great way to highlight the level of value prospects will get from a free session with you (and any future business they do with you) is to put relevant testimonials on your consultation page. This will help drive conversions by establishing more credibility on your part.
You can also increase the perceived value of a free consultation by leveraging immediacy and exclusivity. Prospects are more likely to book a session with you now if they feel their opportunity to do so is short-lived. Phrases like “claim your session" and “only 10 counseling spots left" will help encourage sign-ups. You can even use a countdown timer—set to a specific date after which the free consultation offer will expire.
Explain the long-term benefits of working with you
Remember that you’re not just selling your prospect on the chance to get a free consultation, you’re also trying to convince them that your business is a good fit for their needs. So you must explain why working with you would be in their best interest and give them a clear sense of what makes your brand unique. If you and the prospect decide to go into business together, be sure to mention what will happen after the consultation.
Again, placing testimonials on your consultation page will help support your claims about the benefits of working with you long-term.
Nail your page design.
To optimize your consultation page for maximum conversions, you need to make sure that your page design is correct. Having well-crafted copy won’t matter if your page is littered with prospects.
To make sure the path to conversion is frictionless, make sure your page’s color scheme works with the rest of your branding, choose a high-contrast color for your CTA button so it stands out, And prioritize the most important information at the top of the page.
When it comes to your copy, use different font sizes, subheadings, and bulleted lists, and bold, italicize or underline key text for extra emphasis. This is especially important if you have a lot of information you need to convey because a large block of uninterrupted text can discourage many prospects from reading.
The easiest way to guarantee that your page design is up to the job is to use a template. Lead pages let you choose from over 200 sleek and beautiful page designs and allow you to tailor your copy and images to your unique needs.
Don’t forget to use other lead magnets!
We’ve already mentioned how free advice is a much higher commitment incentive than other lead magnets like free guides, eBooks, and case studies. For prospects who have stumbled across your website through a Google search or following a link on social media, the idea of a quick consultation with you may seem a little premature.
The point here is that you shouldn’t rely on your free consultation as your only lead magnet. You need to give prospects a chance to get to know your business before you can realistically expect them to carve out time in their schedules to talk to you directly.
The best way to get prospects closer to consulting is to start building a relationship with them. This is where your other value-packed lead magnets come into play. By offering free and useful content in exchange for an email address, you’ll demonstrate that you’re able to help prospects with their problems and thus build the trust and interest you need to consult with them. Sign up for
Level up your free consulting game.
There is no doubt that free consultations can be extremely useful in getting highly qualified leads and converting them into paying customers. However, we’ve found that when it comes to marketing a free consultation — especially when it comes to developing your consultation opt-in page — there’s an art to getting it right. The tips in this post will help ensure that your consulting page is well positioned to maximize conversions.
Remember, whatever combination of lead magnets you use, you’ll need to capture the email addresses of all your contacts into an email list so you can start nurturing those leads into paying clients and customers. can For a comprehensive guide on how to do this, check out our free training, 5 Easy Steps to Building a More Profitable Email List.
Ready to create your free consultation page? All examples above are from existing Lead page users. Using our templates, you can create effective consulting pages that get results for your business. And, best of all, you can publish today with our free trial.