Here we will discuss hiring the Best Freelancer in Pakistan for web development and SEO. To hire the best freelancer in Pakistan for web development and SEO, you can follow these steps:
Define Your Project Scope: Before looking for a freelancer, clearly define your project scope. Determine what you need in terms of web development and SEO services, including the specific tasks, goals, and budget.
Search on Freelance Websites: There are several popular freelance platforms where you can find talented freelancers in Pakistan. Some of the top platforms include:
Upwork: Upwork is one of the largest freelance marketplaces, and you can search for web developers and SEO specialists based in Pakistan.
Freelancer: Freelancer.com also has a large pool of freelancers from Pakistan with various skill sets.
Fiverr: Fiverr is known for its gig-based services. You can find web developers and SEO experts who offer specific services.
Read Reviews and Ratings: Look at the profiles of freelancers you're interested in and read their reviews and ratings from previous clients. This will give you an idea of their skills and reliability.
Check Portfolios: Review the portfolios of potential freelancers to assess their previous work. Look for projects that are similar to what you need.
Communication: Before hiring, communicate with the freelancers to discuss your project in detail. Ask questions about their experience, approach, and availability. Clear communication is crucial for a successful project.
Budget: Discuss the budget with the freelancers. While you want quality work, make sure it aligns with your budget constraints. Negotiate and agree on a reasonable rate.
Timeline: Set clear timelines and deadlines for your project. Make sure the freelancer can meet your project's timeline requirements.
Contract: Create a clear and detailed contract that outlines the scope of work, payment terms, milestones, and any other relevant details. Use a platform's built-in contract system or create one yourself.
Payment: Use a secure payment method provided by the freelance platform. Consider setting up milestone payments to release funds as specific project goals are met.
Monitor Progress: Keep regular communication with the freelancer during the project to track progress. Ensure that the work aligns with your expectations and project requirements.
Feedback and Reviews: Once the project is complete, provide feedback and reviews on the freelance platform. This helps the freelancer build their reputation, and it also informs other potential clients.
Maintain a Long-Term Relationship: If you're satisfied with the freelancer's work, consider building a long-term working relationship for ongoing web development and SEO needs.
Google SEO Services
Google SEO services refer to strategies and techniques employed to optimize a website's visibility and ranking on Google's search engine results pages (SERPs). Google is the most widely used search engine globally, making it essential for businesses and website owners to optimize their online presence to appear prominently in Google search results. Here are key aspects of Google SEO services:
Keyword Research: Identifying and targeting relevant keywords that potential customers use when searching on Google is fundamental to SEO. This involves researching keywords with search volume and relevance to your content or business.
On-Page SEO: Optimizing individual web pages to improve their search engine rankings. This includes optimizing meta tags (title, description, headers), content quality, keyword usage, internal linking, and URL structure.
Off-Page SEO: Strategies to build a website's authority and credibility in the eyes of search engines, primarily through backlinks (links from other websites to yours). This involves link-building campaigns, social media marketing, and online PR.
Technical SEO: Ensuring that your website is accessible and understandable by search engines. This involves optimizing site speed, improving mobile-friendliness, fixing crawl errors, and implementing structured data (schema markup).
Content Creation: Producing high-quality, relevant, and engaging content that attracts and retains visitors. Content should align with user intent and incorporate targeted keywords naturally.
Local SEO: For businesses targeting local customers, optimizing for local search is crucial. This includes creating and optimizing Google My Business listings, getting reviews, and ensuring NAP (Name, Address, Phone number) consistency.
User Experience (UX) Optimization: Enhancing the overall user experience on your website, including improving page load times, mobile responsiveness, and site navigation.
Analytics and Monitoring: Using tools like Google Analytics and Google Search Console to track website performance, monitor keyword rankings, and gather data for continuous optimization.
Algorithm Updates: Staying up-to-date with Google's algorithm changes is essential. Google frequently updates its search algorithms, and SEO strategies must adapt accordingly.
Ethical Practices: Employing ethical SEO practices that adhere to Google's guidelines to avoid penalties, such as link spam, keyword stuffing, and cloaking.
Competitor Analysis: Analyzing the SEO strategies of your competitors to identify opportunities and gaps in your own approach.
Local SEO: For businesses targeting a local audience, optimizing for local search is crucial. This includes creating and optimizing Google My Business listings, getting reviews, and ensuring NAP (Name, Address, Phone number) consistency.
Voice Search Optimization: With the rise of voice-activated assistants like Google Assistant, optimizing for voice search is becoming increasingly important. This involves targeting conversational keywords and providing concise, informative answers.
E-A-T (Expertise, Authoritativeness, Trustworthiness): Google places importance on the expertise, authoritativeness, and trustworthiness of websites and content. Building a strong reputation in your industry and demonstrating expertise is crucial.
Mobile-First Indexing: Given the prevalence of mobile device usage, Google has moved to mobile-first indexing, meaning it primarily uses the mobile version of a website for ranking and indexing. Ensuring your website is mobile-friendly is essential.
To effectively implement Google SEO services, many businesses and website owners choose to work with experienced SEO professionals or agencies who have a deep understanding of Google's search algorithms and best practices. SEO is an ongoing process that requires constant monitoring, analysis, and adaptation to stay competitive in Google's ever-evolving search landscape.
Working online as a freelancer
Working online as a freelancer offers flexibility, autonomy, and the opportunity to pursue your passions while earning income. Here are steps to help you get started as a freelancer:
1. Choose Your Niche:
Identify your skills, interests, and expertise. What services can you offer online? Common freelance niches include writing, graphic design, web development, digital marketing, and more.
2. Build a Portfolio:
Create a portfolio showcasing your best work. This will serve as a visual representation of your skills and help potential clients evaluate your abilities.
3. Set Up Online Presence:
Create a professional online presence through a website or social media profiles. Make sure your contact information and portfolio are easily accessible.
4. Select a Freelance Platform:
Register on freelance platforms like Upwork, Freelancer, Fiverr, or specialized platforms related to your niche. These platforms connect freelancers with clients and offer a secure way to find work.
5. Create an Attractive Profile:
Craft a compelling freelancer profile that highlights your skills, experience, and achievements. Use a professional photo and write a clear and concise bio.
6. Apply for Jobs/Gigs:
Search for job postings or gigs that match your skills and interests. Read project descriptions carefully, and submit tailored proposals that address the client's needs.
7. Set Competitive Rates:
Research the market rates for freelancers in your niche and location. Start with competitive pricing to attract clients, and adjust your rates as you gain experience and build your reputation.
8. Communicate Effectively:
Maintain clear and prompt communication with clients. Understand their requirements, ask questions, and provide regular updates on project progress.
9. Deliver High-Quality Work:
Always strive to deliver top-notch work that exceeds client expectations. Your reputation as a freelancer depends on the quality of your output.
10. Manage Finances:
Keep track of your income and expenses. Set aside money for taxes and consider consulting with an accountant or tax professional for guidance.
11. Network and Build Relationships:
Networking is essential for finding repeat clients and referrals. Attend industry events, join online forums, and connect with fellow freelancers and potential clients.
12. Manage Time Effectively:
Create a work schedule that suits your productivity levels. Freelancing offers flexibility, but it's important to maintain discipline and meet deadlines.
13. Protect Your Work:
Consider using contracts to outline project details, payment terms, and intellectual property rights. Contracts can help protect both you and your clients.
14. Seek Feedback:
Request feedback from clients after completing a project. Positive reviews and testimonials can enhance your credibility as a freelancer.
15. Stay Updated:
Continuously update your skills to stay competitive in your field. Attend online courses, workshops, or webinars to keep learning and growing.
Hire Best Freelancer in Pakistan for web development and SEO
Remember that freelancing can be challenging in the beginning as you build your client base, but with dedication and a commitment to providing value, you can create a successful freelance career. Be patient and persistent, and over time, you can achieve your goals as an online freelancer.
Remember that hiring the best freelancer for your project may require some time and effort in the selection process. Be thorough in your evaluation to ensure a successful collaboration. Additionally, consider legal and tax implications depending on your location and the freelancer's location. It's a good idea to consult with a legal professional or accountant if you have any questions in this regard.
In Conclusion
In conclusion, freelancing is a flexible and rewarding way to work online, offering the freedom to pursue your passions and earn income on your terms. To succeed as a freelancer:
Identify your niche and skills.
Build a strong portfolio.
Establish a professional online presence.
Choose the right freelance platforms.
Craft an attractive freelancer profile.
Apply for jobs or gigs that match your skills.
Set competitive rates.
Communicate effectively with clients.
Deliver high-quality work consistently.
Manage your finances and taxes.
Network and build relationships.
Manage your time effectively.
Use contracts to protect your work.
Seek client feedback.
Continuously update your skills.
With dedication, patience, and a commitment to delivering value, you can create a successful and fulfilling career as an online freelancer. Remember that freelancing allows you to take control of your work life, so embrace the opportunities it offers and enjoy the journey.
Here we will know how to drive traffic from Google search to your new website. Driving traffic from Google search to your new website requires a combination of search engine optimization (SEO) strategies and consistent effort. So, here we will know how to drive traffic from Google search to your new website. Also, we know that requires a comprehensive SEO strategy. Here are some of the best ways to achieve this:
Here's a step-by-step guide to help you get started:
Keyword Research:
Identify relevant keywords and phrases related to your website's content. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find keyword ideas.
Focus on long-tail keywords (phrases with three or more words) that have less competition.
On-Page SEO:
Optimize your website's pages for the chosen keywords:
Include keywords in the page title, headings, and subheadings.
Write high-quality, relevant, and informative content.
Use descriptive and SEO-friendly URLs.
Add alt tags to images.
Ensure your website is mobile-responsive.
Improve page load speed.
Create an XML sitemap and submit it to Google Search Console.
Quality Content:
Regularly update your website with fresh, valuable, and original content.
Publish blog posts, articles, videos, infographics, and other content that appeals to your target audience.
Aim to solve problems or answer questions your audience has.
Link Building:
Acquire high-quality backlinks from reputable websites in your industry or niche.
Guest posting on relevant blogs and websites is one way to build backlinks.
Share your content on social media to encourage natural backlinks.
Technical SEO:
Ensure your website is easily accessible to search engine bots.
Optimize meta tags (title and meta description) for each page.
Use schema markup to enhance search results.
User Experience (UX):
Create a user-friendly and intuitive website design.
Improve navigation and make it easy for users to find information.
Reduce bounce rates by offering engaging and relevant content.
Local SEO (if applicable):
If you have a local business, optimize for local search by creating a Google My Business listing.
Encourage customer reviews and respond to them.
Monitor and Analyze:
Use tools like Google Analytics and Google Search Console to track your website's performance.
Monitor keyword rankings, organic traffic, and user behavior.
Identify areas for improvement and make adjustments accordingly.
Promotion and Outreach:
Share your content on social media platforms.
Participate in relevant online communities and forums, sharing your expertise and linking to your website when appropriate.
Collaborate with influencers or other websites in your niche to promote your content.
Patience and Persistence:
SEO takes time to show results. Be patient and keep working on improving your website's content and SEO over the long term.
By implementing these best practices and continually optimizing your website and content, you can increase your chances of driving organic traffic from Google search to your new website.
How to drive traffic from Google search to your new website?
Remember that SEO is an ongoing process, and it may take several months to see significant results. Continuously adapt and refine your strategy based on data and changes in search engine algorithms to drive more traffic from Google search to your website.
Why do we need traffic to the website?
Traffic to a website is crucial for several reasons:
Visibility and Brand Awareness: Without traffic, your website remains hidden in the vast online landscape. Generating traffic ensures that your brand and content are visible to a wider audience, increasing brand recognition and awareness.
Lead Generation: Website traffic can lead to potential customers or leads. When people visit your site, they may express interest in your products, services, or content, providing opportunities for lead generation and future conversion.
Sales and Revenue: For businesses, web traffic can directly translate into sales and revenue. More visitors mean more potential customers who can make purchases, sign up for services, or engage with your offerings.
Content Engagement: For content-driven websites, traffic is essential to measure the success of your content strategy. Higher traffic indicates that your content is resonating with your audience and encourages further engagement, such as sharing and commenting.
Data Collection: Website traffic provides valuable data and insights. By analyzing user behavior, you can understand your audience better, identify trends, and make informed decisions to improve your website, products, or services.
SEO and Search Engine Rankings: Search engines like Google consider website traffic as a ranking factor. Websites with higher traffic tend to rank better in search results, which can lead to even more organic traffic.
Monetization: If you plan to monetize your website through advertising, affiliate marketing, or other methods, traffic is essential. More traffic can attract advertisers and increase the potential for earning revenue.
Community Building: Websites often serve as hubs for building communities around shared interests, causes, or topics. A thriving community can be a valuable asset and is dependent on regular traffic.
Feedback and Interaction: Website traffic allows you to engage with your audience, gather feedback, and address their concerns or questions. It fosters a sense of interaction and responsiveness.
Validation and Credibility: A website with consistent traffic can be seen as more credible and trustworthy. It implies that others find value in your content or offerings, which can influence new visitors positively.
In summary, website traffic is a fundamental metric that reflects the success and impact of your online presence. Whether you're running a business, sharing valuable content, or pursuing other online goals, generating traffic is a critical step toward achieving your objectives.
In Conclusion of getting traffic to the new website
In conclusion, driving traffic to your new website is essential for its success. It's a multi-faceted process that involves a combination of strategies and ongoing effort. Here's a brief summary of key takeaways:
SEO is Crucial: Search engine optimization (SEO) is a foundational element. Research and use relevant keywords, optimize on-page elements, and focus on technical SEO to improve your website's visibility on search engines.
Content Quality Matters: Create high-quality, valuable, and engaging content that resonates with your target audience. Regularly update and diversify your content to keep visitors coming back.
Link Building: Build a network of high-quality backlinks from authoritative websites in your industry. Guest posting, influencer outreach, and content promotion can help you acquire backlinks.
User Experience is Key: Prioritize user experience by having a user-friendly website design, mobile responsiveness, and fast load times. This reduces bounce rates and keeps visitors engaged.
Monitor and Analyze: Use analytics tools to track your website's performance, including traffic, keyword rankings, and user behavior. Continuously analyze data to make informed improvements.
Promotion and Outreach: Promote your content on social media, engage with your audience, and collaborate with influencers and relevant websites to expand your reach.
Local SEO (if applicable): If your business has a local presence, optimize for local search by creating a Google My Business listing and encouraging customer reviews.
Patience and Persistence: SEO is a long-term strategy, and results take time to materialize. Stay persistent and adapt your strategy based on data and changes in search engine algorithms.
Content and Community Building: Foster a sense of community around your website and content. Engage with your audience, gather feedback, and build trust.
Monetization and Goals: Consider your website's goals, whether it's generating leads, making sales, or sharing information. Tailor your traffic generation efforts to align with these objectives.
Remember that generating traffic is an ongoing process, and it may take time to see significant results. By implementing these strategies and staying dedicated to improving your website and content, you can increase the flow of visitors and achieve your online goals.
Here you’ll know how to place, an SEO offer on the Fiverr platform for a client. Fiverr is an online marketplace that connects freelancers with clients seeking various digital services. It offers a platform for individuals to buy and sell a wide range of services, including graphic design, writing and translation, programming and tech, digital marketing, video editing, and much more.
The name “Fiverr” originated from the idea that services could be offered starting at a base price of $5, although sellers can now set their prices for their services. On Fiverr, freelancers, also known as sellers, create profiles and list their services, referred to as gigs. Clients, known as buyers, can browse through different gigs and choose the ones that meet their requirements. The platform provides a convenient way for individuals and businesses to access a global pool of talented freelancers who can assist with various projects or tasks. Fiverr offers features and tools to facilitate communication and transactions between sellers and buyers. Sellers can showcase their portfolio, set pricing packages, add gig extras, and provide additional information about their expertise. Buyers can review sellers’ profiles, gig descriptions, ratings, and reviews from previous clients to make informed decisions.
In addition, the platform provides a secure payment system where buyers pay for services upfront, and funds are held in escrow until the work is delivered and approved by the buyer. In addition, Fiverr offers dispute resolution services to address any issues that may arise during the process. Overall, Fiverr has become a popular platform for freelancers to showcase their skills and offer services. Clients also find affordable and specialized talent for their projects. It provides opportunities for individuals to earn income by using their experience. Provides an easy way for businesses to access a wide range of digital services.
How to place, an SEO offer on the Fiverr platform for a client
To place, an SEO offer on the Fiverr platform and attract clients, follow these steps:
Set up your Fiverr profile: Sign up for a Fiverr account and create a professional profile. Highlight your expertise in SEO, mention your relevant skills and experience, and showcase any previous work or certifications that demonstrate your capabilities.
Define your SEO services: Determine the specific SEO services you want to offer on Fiverr. This could include keyword research, on-page optimization, content writing, website audit, link building, or any other SEO-related tasks. Be clear about what you can deliver to clients.
Create a compelling gig: A gig is your service listing on Fiverr. Craft a well-written and engaging gig description that clearly explains what you offer, the benefits clients can expect, and the specific deliverables. Use relevant keywords to help potential clients find your gig in search results.
Add gig extras: Fiverr allows you to offer additional services or add-ons called “gig extras.” Consider including extras such as faster delivery, additional keyword research, competitor analysis, or detailed SEO reports to provide more value to your clients.
Set competitive pricing: Research similar SEO services offered by other sellers on Fiverr and determine a competitive pricing strategy. Consider your experience, expertise, and scope of work when setting your prices. You can also offer different pricing packages to cater to various client needs.
Create a professional gig image: Design an eye-catching gig image that represents your SEO services visually. Make sure the image is high-quality, reflects your branding, and communicates what you offer. Use relevant visuals such as SEO-related icons or graphics.
Write effective gig titles and tags: Use targeted and descriptive gig titles and tags that accurately represent your SEO services. Think about the keywords potential clients might search for when looking for SEO expertise.
How to optimize your gig description for SEO offers?
Optimizing your gig description for SEO on platforms like Fiverr can help improve its visibility in search results and attract more potential clients.
Here are some tips to optimize your gig description:
Keyword research: Identify relevant keywords that potential clients might use when searching for services like yours. Consider using tools like Google Keyword Planner, or SEMrush, to find popular and relevant keywords related to your SEO offer.
Title and tags: Incorporate your primary keywords naturally in the gig title and tags. This helps search engines and users understand what your gig is about. Use descriptive and compelling titles that accurately represent your service.
Introduction: Start your gig description with an engaging introduction that communicates what you offer and the benefits clients can expect. Include your primary keywords naturally within the introduction to improve SEO.
Detailed description: Provide a detailed and informative description of your SEO offer. Explain the specific services you provide, the methodologies you follow, and the value clients can expect from your expertise. Use bullet points, headings, and formatting to make the description easy to read and scan.
Highlight your expertise: Showcase your experience, skills, and qualifications related to SEO. Mention any certifications, courses, or relevant accomplishments that establish you as an authority in your field. This builds trust and confidence in potential clients.
Provide examples or case studies: Include examples or case studies of previous work or successful projects to demonstrate your capabilities. This helps potential clients understand the quality of your work and the results you can deliver.
Call to action: Encourage potential clients to take action by including a clear call to action at the end of your gig description. Prompt them to contact you, place an order, or ask any questions they may have.
Additional tips to optimize your gig description for SEO
Incorporate relevant keywords naturally throughout your gig description to improve its search visibility. However, avoid keyword stuffing and focus on providing valuable information to potential clients.
Promote your gig: Take an active role in promoting your gig on Fiverr and outside of the platform. Share your gig on social media, engage in relevant forums or communities, and leverage your existing network to spread the word about your SEO services.
Provide exceptional service: Once you start receiving orders, prioritize delivering high-quality work and providing excellent customer service. Satisfied clients are more likely to leave positive reviews and recommend your services to others, which can boost your reputation on Fiverr.
Remember to continuously improve your skills and stay updated with the latest SEO trends and best practices. This will help you provide the best possible service to your clients and stand out among other sellers on the Fiverr platform.
Tips for Freelancer
Certainly! Here are some tips which can also help freelancers:
Define your niche: Identify your specific area of expertise and focus on developing your skills in that niche. Specializing in a particular field can help you stand out from the competition and attract clients who are looking for specialized skills.
Build a strong portfolio: Showcase your best work through an online portfolio or website. Include samples of your work that demonstrate your skills and expertise. This allows potential clients to see the quality of your work and make informed decisions.
Develop a professional online presence: Create also professional profiles on freelancing platforms and social media platforms. In addition, use professional networking sites like LinkedIn. Keep your profiles also updated with relevant information, and display your skills, and experience. Engage also with the online community to build your reputation.
Set competitive pricing: Research the market rates for your services and set competitive pricing that reflects your skills and experience. Consider offering different pricing packages or options to cater to different client budgets and needs.
Network and build relationships: Actively network with professionals in your industry, attend industry events, and join relevant online communities. Building relationships with other freelancers, potential clients, and industry influencers can lead to referrals and collaborative opportunities.
Deliver high-quality work: Consistently deliver high-quality work to your clients. Meet deadlines, communicate effectively, and strive for customer satisfaction. Satisfied clients are more likely to provide positive reviews, refer you to others, and become repeat clients.
Communicate effectively: Clear and timely communication is key to successful freelancing. Be responsive to client inquiries, ask clarifying questions, and provide regular updates on project progress. Good communication builds trust and fosters long-term client relationships. By following these tips, position yourself as a professional, successful freelancer, attract clients, and build a thriving freelance career.
In Conclusion, placing gig on Fivver
In conclusion, when placing a gig on Fiverr, it’s essential to optimize your gig description to maximize its visibility and attract potential clients. By following these key steps, you can also increase your chances of success:
Conduct keyword research to identify also relevant keywords for your gig.
Incorporate keywords naturally in your gig title, tags, and description.
Craft an engaging introduction that communicates your offer and benefits.
Provide a detailed description of your services, highlighting your expertise.
Include examples or case studies to showcase your skills and past success.
Use formatting, bullet points, and also clear headings for readability.
Encourage potential clients to take action with a compelling call to action.
In addition, offer gig extras that add value and align with your primary service.
Proofread your gig description for errors and optimize for readability.
Continuously monitor and update your gig based on feedback and performance.
Remember, the competition on Fiverr can be high, so it’s important to differentiate yourself by highlighting your unique skills, experience, and value proposition. By optimizing your gig description and providing high-quality services, you can also attract clients. You’ll also build a successful freelancing business on Fiverr. I hope now you have got an idea of how to place, SEO offers on the Fiverr platform for clients. Finally, you can ask us for your website’s Google SEO if you need it. We will also provide quality Google SEO services for your website. Your website will also get Google ranked fast. Contact us also through WhatsApp at +923474231250.
Here you'll find the tips above all, for how to rank higher on Google with the Google search engine. Ranking higher on Google requires implementing effective SEO strategies. While there is no guaranteed way to achieve a top ranking, following these best practices can increase your chances.
Why do we need a website to rank higher on Google?
Ranking higher on Google is important for several reasons:
Increased Visibility: Websites that rank higher in search results receive more visibility and exposure to potential visitors. People are more likely to click on websites listed on the first page of search results, leading to increased organic traffic.
Higher Organic Traffic: Higher rankings mean more organic traffic to your website. Organic traffic refers to visitors who find your website through unpaid search results. By ranking higher, you have a greater chance of attracting targeted visitors who are actively searching for the products, services, or information you provide.
Credibility and Trust: Websites that rank higher on Google are often perceived as more credible and trustworthy. Users tend to trust search engines and assume that higher-ranked websites are reputable and relevant to their search queries. Improved rankings can enhance your brand's credibility and establish trust with your audience.
Competitive Advantage: In competitive industries, ranking higher than your competitors can give you a significant advantage. Higher visibility and increased traffic can result in more leads, conversions, and ultimately, more revenue.
Cost-Effective Marketing: Ranking higher in organic search results is a cost-effective marketing strategy compared to paid advertising. While SEO requires time and effort, it can provide long-term benefits and a sustainable source of targeted traffic without ongoing ad spend.
Brand Awareness: Ranking higher on Google can also help increase brand awareness. When your website consistently appears at the top of search results for relevant keywords, it reinforces your brand's visibility.
Improved User Experience: SEO practices that help improve your website's ranking often lead to a better user experience. Factors like fast loading times, mobile-friendliness, and relevant content enhance user satisfaction and encourage them to spend more time on the website.
Long-Term Results: Unlike some short-term marketing tactics, therefore, SEO is a long-term strategy.
Benefits of higher ranking on Google with the Google search engine
Ranking higher on Google with the Google search engine offers several benefits for your website and business:
Increased Visibility: Higher rankings mean greater visibility in search engine results pages (SERPs). Your website is more likely to be seen by users searching for relevant keywords, leading to increased exposure and brand recognition.
More Organic Traffic: Websites that rank higher receive a larger share of organic (unpaid) traffic. Users tend to click on the top results, resulting in more visitors to your website.
Credibility and Trust: Higher-ranked websites are often seen as more credible and trustworthy by users. Achieving a top position in search results can enhance your brand's reputation, as users perceive these websites as authoritative and relevant to their search queries.
Competitive Advantage: Outranking your competitors can give you a significant competitive advantage. When your website appears higher in search results, you have a better chance of capturing the attention of potential customers before they discover your competitors.
Targeted Audience: Ranking higher allows you to reach a more targeted audience. By optimizing your website for specific keywords and phrases, you attract users who are actively searching for the products or services you offer. This increases the likelihood of attracting qualified leads and conversions.
Cost-Effective Marketing: Achieving higher rankings through SEO is a cost-effective marketing strategy. Unlike paid advertising, which requires ongoing investments, ranking organically can provide sustainable long-term traffic.
Brand Awareness and Exposure: Higher rankings contribute to increased brand awareness and exposure. When your website consistently appears at the top of search results, users become familiar with your brand, leading to improved recognition and recall.
Trust and Authority: Higher rankings on Google contribute to building trust and authority in your industry. Users tend to trust websites that appear at the top of search results.
Ranking higher on Google brings numerous benefits
Ranking higher on Google brings numerous benefits for your website and business. Here're some of the key advantages:
Increased Visibility: Higher rankings in Google's search results mean more visibility for your website. Users are more likely to click on websites that appear on the first page of search results, leading to increased organic traffic and exposure to potential customers.
More Organic Traffic: Websites that rank higher tend to receive a significant share of organic (non-paid) traffic. As more users click on your website's listing, you can attract a larger number of visitors who are actively searching for products, services, or information related to your industry.
Enhanced Brand Credibility: Higher search engine rankings can contribute to building trust and credibility for your brand. Users perceive top-ranked websites as more reputable and trustworthy, which can positively impact their perception of your business and increase the likelihood of engagement and conversions.
Competitive Advantage: Outranking your competitors on Google can give you a competitive edge. Higher rankings allow you to capture a larger share of search traffic and reach potential customers before your competitors. This can lead to increased market share, customer acquisition, and business growth.
Targeted Audience Reach: Ranking higher for relevant keywords ensures that your website is visible to a more targeted audience. By optimizing your content and website structure, you can attract users who are actively searching for the products or services you offer, increasing the chances of converting them into customers.
Cost-Effective Marketing: Organic search engine rankings do not require direct payments for clicks or impressions, making them a cost-effective marketing strategy in the long run. While SEO efforts may require investments in terms of time, resources, and expertise, the potential return on investment can be significant compared to paid advertising.
For Increasing Visibility:
High-Quality Content: Create valuable, informative, and unique content that meets the needs of your target audience. Conduct keyword research to identify relevant topics and incorporate them naturally into your content.
On-Page Optimization: Optimize your web pages for search engines by including relevant keywords in title tags, meta descriptions, headings, and content. Ensure your content is well-structured, and easy to read and visibility.
Mobile-Friendly Design: Optimize your website for mobile devices, as Google prioritizes mobile-friendly websites. Use responsive design, fast-loading pages, and ensure easy navigation on mobile devices.
Page Speed Optimization: Improve your website's loading speed as it affects user experience and search rankings. Optimize images, use caching techniques, minify CSS and JavaScript files, and consider using a CDN.
Secure Website (HTTPS): Ensure your website is secure by implementing an SSL certificate. Websites with HTTPS encryption are favored by search engines and provide a safer browsing experience for users.
Build High-Quality Backlinks: Earn authoritative and relevant backlinks from reputable websites. Focus on creating valuable content that naturally attracts backlinks, engaging with industry influencers, and leveraging guest blogging opportunities.
Optimize for User Experience: Improve the experience on the website by enhancing navigation, reducing bounce rates, and increasing time spent on the site. Provide a clear and intuitive site structure, improve internal linking, and make information easily accessible.
Social Signals: Engage with your audience on social media platforms and encourage social sharing of your content. While social signals are not direct ranking factors, they can indirectly impact visibility.
Structured Data: Implement structured data markup (Schema.org) to provide search engines with additional information about your content. This can enhance search result listings with rich snippets, improving click-through rates.
Monitor, and Analyze: Regularly monitor your website's performance, using tools like Google Analytics and Google Search Console. Track keyword rankings, traffic, user behavior, and conversions.
Tips for ranking higher on Google with the Google search engine
Certainly! Here're some essential tips to help you rank higher on Google with the Google search engine:
High-Quality and Relevant Content: Create valuable, informative, and engaging content that aligns with the search intent of your target audience. Focus on providing solutions, answering questions, and addressing the needs of users. Use also relevant keywords naturally within your content.
Keyword Research: Conduct also thorough keyword research to identify the terms and phrases. So, check what your target audience is using to search for your products or services. Incorporate these keywords strategically into your content, including headings, titles, meta descriptions, and body text.
On-Page Optimization: Optimize your website's on-page elements, including meta tags (title tags and meta descriptions), headings, URLs, and image alt tags. Ensure they accurately describe the content and include relevant keywords.
Mobile-Friendliness: Make sure your website is mobile-friendly and responsive. With the majority of searches now happening on mobile devices, Google prioritizes mobile-friendly websites in its rankings.
Page Load Speed: Improve your website's load speed to enhance user experience and meet Google's expectations. Optimize images, minimize code, enable browser caching, and consider using a content delivery network (CDN) to speed up page load times.
User Experience (UX): Create a user-friendly website that is easy to navigate, visually appealing, and provides a positive user experience. Make sure your website is easy to navigate on both desktop and mobile devices.
Link Building: Build high-quality backlinks from reputable and relevant websites. Focus also on acquiring links from authoritative sources in your industry. Engage also in guest blogging, create shareable content, and participate in industry directories to earn backlinks.
Remember that SEO is an ongoing process so, that may take time to see significant results. Stay up-to-date with the latest SEO updates, and continuously optimize, and improve your website rankings.
How to rank higher on Google with the Google search engine?
Implement structured data markup (Schema.org) to provide search engines with additional information about your content. However, this can enhance search result listings with rich snippets, improving click-through rates. Regularly monitor your website's performance, using tools like Google Analytics and Google Search Console. Track keyword rankings, organic traffic, user behavior, and conversions. Analyze the data and make adjustments to your SEO strategies accordingly.
Remember, SEO is an ongoing process that may take time to see significant results. Also, stay updated with Google's guidelines, algorithm changes, and industry trends to refine your approach. Improve also your chances of ranking higher on Google's search engine.
Overall, ranking higher on Google brings numerous benefits, including increased visibility, traffic, credibility, and competitive advantage. It helps you connect with your target audience, generate leads, and also grow your online presence. Investing in effective SEO practices can have a significant impact on the success of your website and business.
That's great! As a professional SEO agency, you can also ask for our valuable assistance in helping websites to achieve higher rankings on Google. With our expertise and knowledge in search engine optimization, also we can help businesses improve their visibility, increase organic traffic, and drive better results.
Also, remember to stay that we have qualified SEO experts with the latest SEO trends, algorithm changes, and industry best practices. Our SEO experts will deliver the most effective strategies to our clients. Best of luck to you with our SEO agency and helping worldwide clients to achieve their Google ranking goals!
Contact us also through WhatApp at +923474231250 for help in website SEO. In addition, we can help you with Google ranking your website. You can contact us for web development, content writing, and also for Google SEO. You'll also get quick and positive responses and results.
The Google SEO process, also known as the SEO process for optimizing a website for Google’s search engine, involves several key steps. Here is an overview of the Google SEO process: While there is no fixed number of steps in the Google SEO process, an effective SEO campaign generally involves several key steps. Here are the fundamental steps typically followed in the SEO process.
So, the Google SEO process refers to the systematic approach of optimizing a website’s visibility and rankings in Google’s search engine results pages (SERPs). It involves a series of steps and techniques aimed at improving the website’s relevance, authority, and overall performance to increase organic traffic from Google’s search results.
Therefore, the Google SEO process typically includes the following key components:
Keyword Research
On-Page Optimization
Technical SEO
Content Creation and Optimization
Link Building
Mobile Optimization
User Experience and Engagement
Monitoring, Analysis, and Iteration
Continuously monitor and analyze key metrics such as organic traffic, keyword rankings, user behavior, and conversions. Utilize also tools like Google Analytics and Google Search Console to gather insights. In addition, make data-driven decisions to optimize and refine the SEO strategy.
How many steps are in the Google SEO process of SEO?
Steps in the Google SEO process, an effective SEO campaign involves several key steps.
Keyword Research: Identify relevant keywords and phrases that your target audience is using to search for products, services, or information related to your business. Keyword research helps you understand search intent.
On-Page Optimization: Optimize your website’s on-page elements, including meta tags (title tags, meta descriptions), headings, content, URL structure, and internal linking. Ensure that your web pages are effectively optimized for the chosen keywords.
Technical SEO: Address technical aspects of your website to ensure it’s accessible, crawlable, and indexable by search engines. This involves optimizing website speed, mobile responsiveness, site structure, sitemap creation, robots.txt file, canonical URLs, and resolving any technical issues that may impact search engine visibility.
Content Creation: Develop high-quality, relevant, and engaging content based on your target keywords and audience’s interests. Optimize your content for search engines while ensuring it provides value to users. Incorporate relevant keywords naturally, and use proper formatting.
Link Building: Acquire high-quality backlinks from reputable and relevant websites to improve your website’s authority and credibility. This can be done through content promotion, outreach, guest blogging, social media sharing, and other link-building strategies. Building a strong backlink profile helps improve search engine rankings.
User Experience Optimization: Enhance user experience on your website by improving navigation, page load speed, mobile-friendliness, and overall usability. A positive user experience leads to longer website visits, lower bounce rates, and higher engagement, which can positively impact search rankings.
Local SEO: If you have a local business, optimize your website for local search by creating. Optimizing Google My Business listings, building citations, and obtaining online reviews.
Analytics and Measurement: Set up website analytics tools like Google Analytics to track and measure the performance of your SEO efforts. Monitor organic traffic, keyword rankings, and conversion rates.
The Best Google SEO Practice
To achieve the best Google SEO results, it’s important to follow best practices and strategies that align with Google’s guidelines. Here’re some key factors to consider for the best Google SEO:
Relevant and High-Quality Content: Create valuable, informative, and unique content that satisfies user intent. Focus on creating in-depth content that addresses, user queries, incorporates relevant keywords naturally, and provides a great user experience.
Keyword Research: Conduct thorough keyword research to identify relevant keywords with sufficient search volume and low competition. Use tools like a Google Keyword Planner, SEMrush, or Ahrefs with your content.
On-Page Optimization: Optimize on-page elements, including title tags, meta descriptions, headings, and URLs. Ensure that your target keywords are included in these elements and that they accurately represent the content on each page.
Mobile-Friendliness: With the increasing number of mobile users, ensure your website is mobile-friendly and responsive. Use Google’s Mobile-Friendly Test to check if your website meets mobile optimization standards.
Page Speed: Improve your website’s loading speed to enhance the user experience. Use tools like Google PageSpeed Insights to identify opportunities for optimization and implement strategies like browser caching, and image optimization.
User Experience (UX): Focus on providing a positive user experience by optimizing website navigation, improving site structure, and making it easy for users to find relevant information.
Backlink Profile: Build a high-quality and diverse backlink profile by earning links from reputable and relevant websites.
Schema Markup: Implement schema markup to provide additional context to search engines and enhance the visibility of your website in search results.
Local SEO: If your business has a physical location or serves specific local areas, optimize your website for local searches. Claim and optimize your Google My Business listing.
Continuous Monitoring and Adaptation: Regularly monitor your website’s performance, using tools like Google Analytics and Google Search Console.
In the conclusion of steps in the Google SEO process
In conclusion, the steps in the Google SEO process when conducting SEO can be summarized as follows:
Conduct comprehensive keyword research to identify relevant and high-intent keywords that align with your content and target audience.
Optimize on-page elements, such as title tags, meta descriptions, headings, and URLs, to incorporate targeted keywords and accurately represent your content.
Ensure your website is technically optimized, addressing factors like website speed, site structure, and Sitemaps, and resolving any technical issues that may hinder search engine crawling and indexing.
Create also high-quality and valuable content that satisfies user intent, incorporates target keywords, and provides a positive user experience.
Build a strong and diverse backlink profile by earning high-quality backlinks from reputable and relevant websites through content promotion. Use also guest blogging, and building relationships with influencers.
Optimize also your website for mobile devices. Ensuring that is mobile-friendly, responsive, and provides a seamless user experience across different screen sizes.
Focus on improving user experience through easy navigation, engaging content, fast loading times, and reducing bounce rates.
Also, Monitor and analyze key metrics using tools like Google Analytics and Google Search Console. So, you can gain insights into your website’s performance, keyword rankings, user behavior, and conversions.
Stay up-to-date with algorithm updates and industry trends, adapting your SEO strategies accordingly.
Also, follow these steps and continuously refine your SEO efforts. You can also improve your website’s visibility and rankings in Google’s search results. Even more, you can attract more organic traffic, and ultimately achieve your SEO goals.
Remember, SEO is an ongoing process that requires continuous effort, monitoring, and adaptation. It’s important to focus on providing value to users and following ethical SEO practices. Staying informed about Google’s guidelines to achieve the best results in Google SEO.
Today, I am sharing above all, what is SEO and how we can do Search Engine Optimization. SEO stands for Search Engine Optimization. It refers to the process of improving a website’s visibility and ranking on search engine results pages (SERPs). When users search for specific keywords or phrases on search engines like Google, Bing, or Yahoo, the goal of SEO is to have your website appear higher in the organic (non-paid) search results.
SEO involves various techniques and strategies to optimize a website’s content, structure, and overall online presence. The objective is to make the website more attractive to search engines, helping them understand its relevance and value to users. The better search engines understand and appreciate a website, the more likely it is to appear higher in search results for relevant queries.
Here are a few key aspects of SEO:
Keyword Research: Identifying the keywords and phrases that users are likely to search for when looking for information related to your website’s content.
On-Page Optimization: Optimizing the website’s content, including the use of relevant keywords, meta tags, headings, and internal linking, to make it more search engine-friendly.
Off-Page Optimization: Building the website’s authority and reputation through external factors like backlinks from other reputable websites, social media mentions, and online references.
Technical SEO: Ensuring that the website is technically optimized for search engines to crawl and index its pages efficiently. This includes factors like website speed, mobile-friendliness, URL structure, and sitemap submission.
User Experience: Providing a positive user experience on the website, such as fast loading times, easy navigation, and engaging content, which can indirectly impact search engine rankings.
What is SEO and how we can do Search Engine Optimization?
SEO is a continuous process, as search engines frequently update their algorithms to provide the most relevant and valuable results to users. It requires ongoing monitoring, analysis, and optimization to maintain and improve search rankings over time.
It’s worth noting that SEO is not about “tricking” search engines but rather about following best practices and providing valuable content that meets the needs and interests of your target audience. By doing so, you increase the chances of your website being discovered by users who are actively searching for what you offer.
How to do Search Engine Optimization of the website?
Search Engine Optimization (SEO) involves a combination of techniques and strategies to improve a website’s visibility and ranking on search engine results pages. Here are some essential steps to help you get started with optimizing your website:
Keyword Research:
Identify relevant keywords and phrases that users are likely to search for when looking for information related to your website.
Use keyword research tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer to discover popular and relevant keywords in your industry.
Aim for a mix of high-volume keywords (with more search traffic) and long-tail keywords (more specific and less competitive).
On-Page Optimization:
Optimize your website’s meta tags, including title tags and meta descriptions, using relevant keywords and compelling descriptions that entice users to click.
Incorporate keywords naturally into your website’s content, headings, subheadings, and image alt tags.
Ensure your website’s URLs are clean, descriptive, and include relevant keywords.
Improve the overall user experience by making your website fast-loading, mobile-friendly, and easy to navigate.
Content Creation:
Develop high-quality, informative, and engaging content that aligns with your target audience’s interests and needs.
Incorporate relevant keywords within your content, but prioritize the user experience and avoid keyword stuffing.
Regularly update your website with fresh and valuable content to attract search engines and keep users coming back.
Consider using different types of content, such as articles, blog posts, videos, infographics, and podcasts, to diversify your content strategy.
Link Building:
Earn high-quality backlinks from reputable and relevant websites. Backlinks are like “votes of confidence” for your website’s authority and can significantly impact your rankings.
Seek opportunities for guest blogging, influencer collaborations, and partnerships to acquire backlinks from other websites.
Share your content on social media platforms to increase visibility and attract potential link opportunities.
Technical Optimization:
Ensure your website is easily crawlable by search engines. Submit an XML sitemap to search engines to help them discover and index your pages.
Optimize your website’s loading speed by compressing images, minifying code, and utilizing caching techniques.
Implement structured data markup (such as Schema.org) to provide search engines with more context about your content.
Analytics and Monitoring:
Set up Google Analytics or other web analytics tools to track your website’s performance, including traffic, user behavior, and conversions.
Monitor keyword rankings and organic search traffic to identify areas for improvement and measure the impact of your SEO efforts.
Continuously analyze your website’s performance, make adjustments, and iterate your SEO strategy based on data insights.
Remember that SEO is an ongoing process that requires time, effort, and adaptation to algorithm updates and industry changes. It’s important to stay up to date with SEO best practices and monitor your website’s performance regularly to ensure long-term success.
Search Engine Optimization
Search Engine Optimization (SEO) is the practice of improving a website’s visibility and ranking in search engine results pages (SERPs). It involves optimizing various aspects of a website to make it more attractive and relevant to search engines, thereby increasing its chances of appearing higher in search results for relevant queries.
The goal of SEO is to drive organic (non-paid) traffic to a website by improving its visibility in search engines like Google, Bing, or Yahoo. When users search for specific keywords or phrases related to a website’s content, SEO aims to make that website appear prominently in the search results, ideally on the first page.
Here are some key elements of SEO:
Keyword Research: Identifying the keywords and phrases that users are likely to search for when looking for information related to a website’s content.
On-Page Optimization: Optimizing the website’s content, meta tags, headings, and structure to make it more search engine-friendly and relevant to the targeted keywords.
Off-Page Optimization: Building the website’s authority and reputation through acquiring backlinks from other reputable websites, social media promotion, and online mention.
Technical SEO: Ensuring the website’s technical aspects are optimized, such as website speed, mobile-friendliness, proper URL structure, XML Sitemaps, and canonical tags.
User Experience: Providing a positive user experience on the website, including easy navigation, fast loading times, engaging content, and mobile responsiveness.
Content Creation: Developing high-quality, informative, and engaging content that meets the needs of the target audience and aligns with their search intent.
Analytics and Monitoring: Using web analytics tools to track website performance, monitor keyword rankings, analyze user behavior, and make data-driven decisions to improve SEO strategies.
It’s important to note that SEO is a continuous process, as search engines update their algorithms regularly. SEO practices should focus on creating valuable content for users, following best practices, and adhering to search engine guidelines. By implementing effective SEO techniques, websites can increase their visibility, attract more organic traffic, and ultimately reach their target audience.
Why do we need Search Engine Optimization for the website?
Search Engine Optimization (SEO) is important for websites for several reasons:
Increased Visibility: SEO helps improve a website’s visibility in search engine results pages (SERPs). When your website appears higher in search rankings, it has a better chance of being seen by potential visitors. The increased visibility can lead to more organic (non-paid) traffic to your website.
Targeted Traffic: SEO allows you to optimize your website for specific keywords and phrases that are relevant to your business or industry. By targeting the right keywords, you can attract visitors who are actively searching for information, products, or services related to what you offer. This targeted traffic is more likely to convert into customers or take desired actions on your website.
Credibility and Trust: Websites that rank higher in search results are often perceived as more credible and trustworthy by users. By implementing effective SEO practices, you can enhance your website’s authority and reputation, which can positively impact user perception and increase their trust in your brand.
Cost-Effective Marketing: SEO is a cost-effective marketing strategy compared to paid advertising methods. While it requires time and effort, the long-term benefits of SEO can outweigh the costs. Once your website starts ranking well organically, you can attract consistent traffic without ongoing advertising expenses.
Competitive Advantage: In today’s digital landscape, competition is fierce. SEO helps you stay competitive by ensuring your website is optimized to meet the ever-changing search engine algorithms. By implementing effective SEO strategies, you can outperform your competitors and capture a larger share of the search market.
Improved User Experience: SEO involves optimizing your website’s technical aspects, content, and user interface. These optimizations not only make your website more attractive to search engines but also improve the overall user experience. A well-optimized website loads faster, is easy to navigate, and provides valuable and relevant content to users.
Long-Term Results: Unlike some other marketing tactics, SEO is a long-term strategy. While it takes time to see significant results, the benefits of SEO can be long-lasting. Once you establish a strong online presence and build your website’s authority, you can continue to attract organic traffic and generate leads without relying heavily on paid advertising.
In Conclusion of Search Engine Optimization for website
In summary, SEO is crucial for websites as it helps increase visibility, attract targeted traffic, build credibility, stay competitive, improve user experience, and achieve long-term marketing success. By investing in SEO, you can optimize your website to meet the needs of search engines and users alike, driving more organic traffic and achieving your business goals.
In conclusion, Search Engine Optimization (SEO) is an essential practice for websites that want to improve their visibility, attract targeted traffic, and achieve long-term success. By implementing effective SEO strategies, websites can optimize their content, structure, and overall online presence to rank higher in search engine results pages (SERPs).
SEO helps websites:
Increase visibility and attract organic traffic.
Target specific keywords and reach potential customers actively searching for relevant information, products, or services.
Build credibility and trust by appearing higher in search rankings.
Provide a cost-effective marketing strategy compared to paid advertising methods.
Stay competitive by adapting to changing search engine algorithms and outperforming competitors.
Enhance user experience with optimized technical aspects, content, and navigation.
Achieve long-term results by establishing a strong online presence and attracting consistent organic traffic.
While SEO requires time, effort, and continuous monitoring, its benefits are significant. By investing in SEO and following best practices, websites can improve their search rankings, increase their online visibility, and effectively reach their target audience. SEO is a valuable tool for driving organic traffic, generating leads, and ultimately achieving business objectives.
us If you are looking for an SEO Expert
As an AI language model, I’m unable to provide direct contact or personal services. However, there are several ways you can find and connect with SEO experts:
Online Freelance Platforms: Websites like Upwork, Freelancer, or Fiverr allow you to browse profiles of SEO experts, review their portfolios, and hire them for your specific needs.
Professional Networking: Attend industry conferences, seminars, or local meetups related to digital marketing or SEO. Networking with professionals in the field can help you find experienced SEO experts or agencies.
Recommendations and Referrals: Reach out to your professional network or business associates and ask for recommendations for SEO experts they have worked with or know of.
SEO Agencies: Consider hiring a reputable SEO agency that specializes in providing SEO services. Research different agencies, review their case studies and client testimonials, and choose one that aligns with your business goals.
Online Research: Search for SEO experts in your area or remote SEO professionals. Review their websites, online reviews, and client testimonials to gauge their expertise and track record.
Remember to clearly define your SEO requirements, discuss your goals and expectations, and request a proposal or consultation to assess the expertise and fit of the SEO expert or agency with your business needs.
Additionally, it’s always a good idea to have a clear understanding of SEO basics so that you can evaluate the expertise of the SEO professional and effectively communicate your requirements.
Please note that while seeking the assistance of an SEO expert can be beneficial, it’s important to conduct due diligence, verify their credentials, and ensure that their approach aligns with ethical and white-hat SEO practices.
Javed Hayat being an SEO Expert
Being an SEO expert involves having a deep understanding of search engine optimization principles, techniques, and best practices. If you’re interested in becoming an SEO expert, here are some steps you can take:
Learn SEO Fundamentals: Start by gaining a solid understanding of SEO fundamentals. Familiarize yourself with concepts such as keyword research, on-page optimization, link building, technical SEO, and analytics.
Study and Stay Updated: SEO is a constantly evolving field, so it’s important to stay updated with the latest trends, algorithm updates, and industry changes. Follow reputable SEO blogs, attend webinars, and participate in online communities to keep learning and growing your knowledge.
Gain Practical Experience: Apply your knowledge by working on SEO projects. You can start with your website or offer your services to friends, family, or small businesses to gain hands-on experience. Experiment, track results, and learn from your successes and failures.
Obtain Certifications: Several online platforms offer SEO certifications that can help validate your skills and knowledge. Google’s Analytics Academy and Moz’s SEO Training Course are popular options. Certifications can enhance your credibility and demonstrate your expertise to potential clients or employers.
Develop Technical Skills: SEO often involves technical aspects like website optimization, HTML, CSS, and data analysis. Expanding your technical skills can give you an advantage in understanding and implementing SEO strategies effectively.
Stay Analytical: SEO relies heavily on data analysis. Develop skills in using tools like Google Analytics, Search Console, and SEO-specific tools to track and measure the performance of websites, keywords, and campaigns. Analyzing data helps you make informed decisions and optimize strategies.
Build a Portfolio: As you gain experience, build a portfolio of successful SEO projects you’ve worked on. Highlight the results you achieved, such as increased organic traffic, higher rankings, or improved conversions. A strong portfolio demonstrates your expertise and helps attract clients or employers.
Network and Collaborate: Engage with the SEO community, attend industry conferences, and join online forums or social media groups. Networking allows you to learn from experts, share insights, and potentially collaborate on projects or referrals.
Remember that SEO is a competitive field, and success comes with continuous learning, adapting to changes, and delivering results. Stay committed, be proactive, and always strive to improve your skills and knowledge to become an effective SEO expert. You can contact us through WhatsApp +923474231250
On this page, we are going to disclose to you how to write for Google to earn business through Google SEO. Are you writing your SEO content based on the latest best practice tips? I originally wrote this SEO copywriting checklist in 2012—my, how things have changed. Today, Google stresses quality content even more than before, a conversational copy is critical, and there are revised SEO writing “rules.”
I’ve updated the list to reflect these changes and to provide additional information.
As a side note, I would argue that there’s no such thing as “writing for Google.” Yes, there are certain things you should do to make the Google gods happy. However, your most important goal should be writing clear, compelling, standout copy that tells a story.
I’m keeping the old headline in the hopes that I can convert some of the “write for Google” people to do things the right way.
Whether you’re an in-house SEO content writer, a DIY business owner, or a freelance SEO copywriter, this 27-point checklist will help you write engaging, Google-happy content—every time.
Items to review before you start your SEO writing project
– Do you have enough information about your target reader?
Your copy will pack a powerful one-two punch if your content is laser-focused on your target reader. Ask your client or supervisor for a customer/reader persona document outlining your target readers’ specific characteristics. If the client doesn’t have a customer persona document, be prepared to spend an hour or even more asking detailed questions.
Here’s more information on customer personas.
– Writing a sales page? Did you interview the client?
It’s essential to interview new clients and learn more about their company, USP, and competition. Don’t forget to ask about industry buzzwords that should appear in the content.
How to Write For Google to Earn Business through Google SEO
Not sure what questions to ask to get the copywriting ball rolling? However, here’s a list of 56 questions you can start with today.
Writing a blog post? Get topic ideas from smart sources
When you’re blogging, it’s tempting to write about whatever strikes your fancy. The challenge is, that what interests you may not interest your readers. If you want to make sure you’re writing must-read content, sites like Quora, LinkedIn, Google Trends, and BuzzSumo can help spark some ideas.
Did you use Google for competitive intelligence ideas?
Check out the site positioning in the top 10 and look for common characteristics.
How long are competing articles?
Do the articles link to authoritative sources?
Are there videos or infographics?
Do the articles include quotes from industry experts?
Your job is to write an essay that’s better than what’s already appearing in the top 10 — so let the competition be your guide.
Did you conduct keyphrase research?
Yes, keyphrase research (and content optimization) is still a crucial SEO step. If you don’t give Google some keyphrase “cues,” your page probably won’t position the way you want.
Use a key phrase research tool and find possible key phrases for your page or post. As a hint: if you are tightly focusing on a topic, long-tail keyphrases are your best bet. Here’s more information about why long-tail keyphrases are so important.
If you are researching B2B keyphrases, know that the “traditional” keyphrase research steps may not apply. Here’s more information about what to do if B2B keyphrase research doesn’t work.
What is your per-page keyphrase focus?
Writers are no longer forced to include the exact-match keyphrase over and over again. (Hurray!) Today, we can focus on a keyphrase theme that matches the search intent and weave in multiple related keyphrases.
Did you expand your keyphrase research to include synonyms and close variants?
Don’t be afraid to include keyphrase synonyms and close variants on your page. Doing so opens up your positioning opportunities, makes your copy better, and is much easier to write!
Are you wondering if you should include your keyphrases as you write the copy — or edit them later? It’s up to you! Here are the pros and cons of both processes.
Do your keyphrases match the search intent?
Remember that Google is “the decider” when it comes to search intent. If you’re writing a sales page — and your desired keyphrase pulls up informational blog posts in Google – your sales page probably won’t position.
Writing a blog post? Does your Title/headline work for SEO, social, and your readers?
Yes, you want your headline to be compelling, but you also want it to be key phrase rich. Always include your main page keyphrase (or a close variant) in your Title and work in other keyphrases if they “fit.”
Here’s some excellent information on how to write headlines that get noticed (and that are good for Google.) You can also use headline-analyzing tools to double-check your work.
Did you include keyphrase-rich subheadlines?
Subheadlines are an excellent way to visually break up your text, making it easy for readers to quick-scan your benefits and information. Additionally, just like with the H1 headline, adding a keyphrase to your subheadlines can (slightly) help reinforce keyphrase relevancy.
As a hint, sometimes, you can also write a question-oriented subheadline and slip the keyphrase in more easily. Here’s more information about why answering questions is a powerful SEO content play.
Is your Title “clickable” and compelling?
Remember, the search engine results page is your first opportunity for conversion. Focusing too much on what you think Google “wants” may take away your Title’s conversion power.
Also, Consider how you can create an enticing Title that “gets the click” over the other search result listings. You have about 59 characters (with spaces) to work with, so writing tight is essential.
Does the meta description fit the intent of the page?
Yes, writers should create a meta description for every page. Why? Because they tell the reader what the landing page is about and help increase SERP conversions. However, try experimenting with different calls-to-actions at the end, such as “learn more” or “apply now.” You never know what will entice your readers to click!
Is your content written in a conversational style?
With voice search gaining prominence, copy that’s written in a conversational style is even more critical.
Read your copy out loud and hear how it sounds. Does it flow? Or does it sound too formal? If you’re writing for a regulated industry, such as finance, legal, or healthcare, you may not be able to push the conversational envelope too much. Otherwise, write as you talk.
Here’s how to explain why conversational content is so important.
–Is your copy laser-focused on your audience?
A big mistake some writers make is creating copy that appeals to “everyone” rather than their specific target reader. Writing sales and blog pages that are laser-focused on your audience will boost your conversions and keep readers checking out your copy longer. Here’s how one company does it.
Plus, you don’t receive special “Google points” for writing long content. Even more, a short copy can position if it fully answers the searcher’s query. Your readers don’t want to wade through 1,500 words to find something that can be explained in 300 words.
Items to review after you’ve written the page
– Did you use too many keyphrases?
Remember, there is no such thing as keyword density. If your content sounds keyphrase-heavy and stilted, reduce the keyphrase usage and focus more on your readers’ experience. Your page doesn’t receive bonus points for exactly matching your key phrase multiple times. If your page sounds keyphrase stuffed when you read it out loud, dial back your keyphrase usage.
– Did you edit your content?
Resist the urge to upload your content as soon as you write it. Put it away and come back to it after a few hours (or even the next day.) Discover why editing your Web writing is so very important. Also, don’t think that adding typos will help your page position. They won’t.
– Is the content interesting to read?
Yes, it’s OK if your copy has a little personality. Here’s even more information about working with your page’s tone and feel and how to avoid the “yawn response.” Plus, know that even FAQ pages can help with conversions — and yes, even position.
Are your sentences and paragraphs easy to read?
Vary your sentence structure so you have a combination of longer and shorter sentences. If you find your sentences creeping over 30 or so words, edit them down and make them punchier. Your writing will have even more impact if you do.
Plus, long paragraphs without much white space are hard to read off a computer monitor – and even harder to read on a smartphone. Split up your long paragraphs into shorter ones. Please.
Are you forcing your reader onto a “dead-end” page?
“Dead-end” pages (pages that don’t link out to related pages) can stop your readers dead in their tracks and hurt your conversion goals.
Want to avoid this? Read more about “dead-end” Web pages.
– Does the content provide the reader with valuable information?
Google warns against sites with “thin,” low-quality content that’s poorly written. In fact, according to Google, spelling errors are a bigger boo-boo than broken HTML. Make sure your final draft is typo-free, written well, and thoroughly answers the searcher’s query.
Want to know what Google considers quality content — directly from Google? Here are Google’s Quality Raters guidelines for even more information.
– Did you use bullet points where appropriate?
If you find yourself writing a list-like sentence, also use bullet points instead. Your readers will thank you, and the items will be much easier to read.
Plus, you can write your bullet points in a way that makes your benefit statements pop, front and center. Here’s how Nike does it.
Is the primary CTA (call-to-action) clear–and is it easy to take action?
What action do you want your readers to take? Do you want them to contact you? Buy something? Sign up for your newsletter. Make sure you’re telling your reader what you want them to do, and make taking action easy. If you force people to answer multiple questions just to fill out a “contact us” form, you run the risk of people bailing out.
Here’s a list of seven CTA techniques that work.
– Do you have a secondary CTA (such as a newsletter signup or downloading a white paper?)
Do you want readers to sign up for your newsletter or learn about related products? Don’t bury your “sign up for our newsletter” button in the footer text. Instead, test different CTA locations (for instance, try including a newsletter signup link at the bottom of every blog post) and see where you get the most conversions.
– Does the page include too many choices?
It’s important to keep your reader focused on your primary and secondary CTAs. If your page lists too many choices (for example, a large, scrolling page of products), consider eliminating all “unnecessary” options that don’t support your primary call to action. Too many choices may force your readers into not taking any action at all.
– Did you include benefit statements?
People make purchase decisions based on what’s in it for them (yes, even your B2B buyers.) Highly specific benefit statements will help your page convert like crazy. Don’t forget to include a benefit statement in your Title (whenever possible) like “free shipping” or “sale.” Seeing this on the search results page will catch your readers’ eyes, tempting them to click the link and check out your site.
Do you have vertical-specific testimonials?
It’s incredible how many great sales pages are testimonial-free. Testimonials are a must for any site, as they offer third-party proof that your product or service is superior. Plus, your testimonials can help you write better, more benefit-driven sales pages and fantastic comparison-review pages.
Here’s a way to make your testimonials more powerful.
And finally — the most important question:
– Does your content stand out and genuinely deserve a top position?
SEO writing is no longer a task limited to stuffing keywords into the content. The modern search engine focuses on delivering the best quality experience to its users, so the quality of content matters more than ever. If you want your content to be rewarded by Google and your readers, it needs to stand out from the current top-10 results for that query. If you’ve taken time to craft content that fully answers searchers’ queries and goes beyond what’s currently positioned there congratulations! You’re well on your way to optimizing it for search engines—but this is only half the job. In this guide, I’ll take you through the other half—the technical aspects of SEO writing that, make sure Google can properly crawl, understand and index your content.
We are here for search engine optimization and App Store Optimization Offers for your website. You are on the best page for getting search engine optimization and App Store Optimization Offers. That we have for our worldwide client’s website. You can contact us for your website search engine optimization and App Store Optimization. We offer to our worldwide for their website search engine optimization and App Store Optimization. Contact us for a free consultation for web SEO and web development services. We are here to develop your website and website SEO.
Search engine optimization and App Store Optimization Offers
You are on the right page if you want to develop your website or SEO your website. Our web SEO and web development services can improve your business. We are happy to develop your website and website Local SEO.
Search Engine Optimization (SEO)
Studies and our own experience show that organic rankings have the potential to generate more relevant web traffic than paid advertising. Organic search results are often considered more reliable by consumers. Therefore, the classification of companies is considered to be “earned” rather than purchased. While each search engine will have algorithms for ranking all search results listings, we understand and apply various SEO strategies and tools to continuously monitor rankings. We analyze data and trends to stay up-to-date on the Google keywords your business should rank highly for.
Content is king.
These days search engines only reward original sites with genuine content. This content should be written by an authentic person. Sorry bots! To categorize, we create actionable content. Plus, we build high-quality links back to your site. The quality and quantity of links from external websites are important factors in search engine ranking decisions. By implementing effective link-building strategies, we help improve your website’s visibility. Most times, we will also help with PR, blogging, and social media..all for backlinks!
App Store Optimization (ASO)
App Store Optimization (ASO) is improving app visibility within app stores and increasing app conversion rates. If your app doesn’t show up, no one will download it. The major difference between app store optimization and search engine optimization is the ranking factors. Over 5 million apps are available for download from Apple App Store and Google Play Store. Your app may face very stiff competition.
At Shakardara, our services include:
Improve visibility and prominence in App Stores
Ensuring apps are discovered by high-quality and relevant users.
Increasing organic app downloads sustainably.
What is (ASO) App Store Optimization?
With over 10 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues. Today we all mobile app publishers facing. Therefore, understanding App Store Optimization (ASO) is so important.
But what is App Store Optimization, and how can you get the most out of it? Here’s what you need to know to help your app rank well.
App Store Optimization is optimizing mobile apps to rank higher in App Store search results. The higher your app ranks in an app store’s search results, the more visible it’ll be to potential users. Its increased visibility translates into more traffic to your app’s page in the app store.
The goal of ASO is to drive more traffic to your app’s page in the App Store so that searchers can take a specific action: download your app.
The ASO process also requires a critical understanding of your target customer base, including the keywords your potential customers are using to find apps like yours.
When you learn more about what keywords are being used, you’ll better understand the language of your potential customers so you can find the best keywords to use.
App Store Optimization (ASO) factors to pay attention to include:
App name and title
the required words
Description
Subtitle
Total number of downloads
Ratings and reviews
We’ll also cover how to optimize for each of these factors below, but first, let’s talk about why AOS matters.
Why is ASO important?
According to Google, 40 percent of apps are discovered through App Store searches. This makes a search in the App Store the most used way to discover and download new apps.
With hundreds of thousands of apps in each app store to rank above each other, most publishers aren’t investing in app store optimization.
So this is my gift to you: ASO is your secret weapon. Optimize your ASO every week, and you’ll meaningfully impact your app’s ranking and overall success.
How to Help Your App Rank: ASO Basics
What I am going to explain are the basics of SEO.
If you’re already familiar with them for web searches, the App Store still has a few key differences.
Let’s start by breaking down the different components that can affect your ASO:
Important factors of ASO
These factors have the biggest impact on your app’s ranking, so pay special attention to these factors.
App Name/Title: The keyword placed in the title should be the one that has the highest search traffic. Research which keyword is which, as changing your title too often can be counterproductive. As your app ranks higher and gets more reviews, word of mouth will start spreading about your app. Changing the title can make it harder to spread the word about your app. Keywords: To improve your search rankings, you need to know which keywords are relevant and frequently used by your target audience. It’s helpful to monitor competitors to understand how you compare week-to-week.
Besides being the most important ASO element, the title and keywords can be easily edited. So you’ll want to improve them regularly.
Secondary ASO factors
First impressions are important – but many other factors influence whether users tap that download button.
These include:
Total # of Downloads: Your number of downloads is important to ASO, but you don’t have full control over them.
Ratings and Reviews: This is also important and difficult to control. However, there are ways to encourage happy customers to rate and review.
Here’s a complete breakdown of all the factors to keep in mind while optimizing your app for better rankings.
1. Title of App
The title is our first impression online. It’s what drew you to read this post, and it’s what will draw users to your app.
Optimizing the title with keywords increases the search ranking of that title by 10.3%!
Some limitations apply, as the App Store is very organized.
You’re only allowed 30 characters for a title at Apple, and keyword stuffing is a surefire way to get banned.
Users are also wary of downloading suspicious-looking apps for privacy concerns.
Think about it – would you rather have “Evernote” or a “note-taking note app for notes” on your smartphone?
Be careful how you improve.
Pandora, for example, does everything right.
Its icon is sleek and simple, and with a short name, it could fit three essential keywords.
When searching the App Store for “free,” “music,” or “radio,” you’ll find Pandora at or near the top.
2. App Description
This is where things get a little complicated. Technically, the App Store algorithm ignores the detail.
Consumers, however, are a different story.
Instead of optimizing SEO, focus on explaining your product’s features and benefits.
While it may seem like you have plenty of room to do this, you don’t.
Snippets are displayed on your product page, and few readers will ever click “more” to read beyond what you see here.
You have 252 downloadable characters to make your pitch and convince someone. So you’ll want to keep it short and sweet.
There’s no room for fluff, and you may need multiple A/B iterations to figure out what works best.
3. Keyword metadata
Apple gives you 100 characters to enter comma-separated keywords.
These help your app get discovered through search and related content.
No need to duplicate efforts here, so choose keywords you haven’t already used in the title.
Some in-depth keyword analysis can be done using Apple Search Ads.
Apple Search for ASO
This feature is only available for iOS app developers and is an essential tool for creating a catalog for any project.
You can also use a keyword research tool like Braggiest to find and test common keyword terms.
4. App subtitles
You are given a subtitle under the title in the search results. It is also limited to 30 characters.
This gives you another opportunity to use more descriptive keywords.
ASO example
Type Shift, for example, uses spaces to enter its key search term.
It has a neat look and can work well.
I still might have used some keywords in the title, but that’s out of my control.
Which is a great segue to my next topic.
5. App Reviews and Ratings
User reviews and ratings are an important consideration for users, especially those who are unfamiliar with the app brand.
Top-rated apps are also rated high. This creates a dilemma: you want more ratings and reviews, but not if they’re negative. So, you need to connect with your users within your app, giving them a place to step out and talk directly to the developer.
You want to lead happy customers to leave positive reviews for you.
The top 100 free apps in the App Store have an average rating of 4 stars!
Quality matters.
The lower your rating, the fewer users will consider downloading it.
Think about it. When was the last time you downloaded the Star app?
You may have rated an app one star, but when you downloaded it, it was rated three or more stars.
Rankings also affect conversions.
Maintaining a high rating is often easier than raising one from two or four stars.
So it is important to ask for reviews from users within the app.
Only one time is required, and it needs to be done within the first 72 hours.
That’s how long 77% of users will use an app before turning it on again.
It’s also important to wait until the customer has used the app.
Instead of basing it on a timer, consider a push notification when the customer completes certain steps.
Examples of the best times to do this are after the first level of the game or after a user sends their first message through your encrypted messaging app. Try not to be too spammy, however, and keep in mind that your app’s performance can affect its ranking. Ultimately, you want a page full of glowing reviews. Finally, don’t be shy about responding to negative reviews. It’s possible that the customer had it because of a glitch or bug that has been fixed. Thank users for their reviews good or bad, and correct issues. It’s time to collect your valuable customer feedback. It’s time to collect your valuable customer feedback.
In Conclusion of Search engine optimization and App Store Optimization Offers
Thanks for visiting Shakardara to see Search engine optimization and App Store Optimization Offers. We are experts in web development, Google SEO, Content writing, and much more. You can ask us for a free consultation for your website development and SEO. We assure you to provide quality services for your web development and SEO services. Our 5-star freelance can help you with all your website work for as long as you need. We’re here to offer Search Engine Optimization and App Store Optimization for your website. You are on the best page to get the Search Engine Optimization and App Store Optimization offers that we have for your website. You can contact us for your website search engine optimization and app store optimization. We offer their website worldwide for Search Engine Optimization and App Store Optimization. Contact us for a free consultation with web SEO and web development services.
Free Appointment for web development and SEO services
We are here to develop your website and website SEO.
About the Author
Javed Hayat is a 5 Star Freelancer, Web Developer, SEO Expert, business promoter, digital marketing consultant, and Homeopathic Doctor @Shakardara. He has over 20 years of practical experience with SEO and digital marketing. He is an expert in e-commerce and has consulted with Fortune 800 companies in various industries for their web development. In addition, he blogs regularly about SEO and digital marketing, and his work has been cited by leading marketing websites. Connect with Javed Hayat on Facebook, Twitter, and LinkedIn. You can ask for Search engine optimization and App Store Optimization Offers Free Consultation.
Here you will find the answer if you’re asking How do I fix my website traffic if my website traffic drops? Your website traffic is low, which means your bottom line is suffering. Company leaders are approaching you with a simple question: “Why is my website traffic declining?” You need an answer (and a solution) fast.
A drop in site traffic can happen for a variety of reasons.
This post covers common reasons for declining website traffic, along with solutions to each problem. Keep reading to find out why your website traffic is slowing down. A quick way to find out why is to enter your URL here for a quick SEO audit, to reduce organic traffic.
How do I fix my website traffic if my website traffic drops?
A website is nothing without its visitors. There are many reasons your website lacks traffic, whether it’s content, format, or Google keywords. This post identifies nine reasons your website isn’t getting any traffic. Read a complete article above all for how do I fix my website traffic if my website traffic drops.
Free consultation for Web development and Google SEO Services
There are many reasons a website or blog is not getting enough traffic.
People also ask in SEO forums “Why is my blog not getting traffic?”, and this is probably one of the most popular questions ever asked. Fortunately, the answer to this question is not simple. This explains why some websites cannot attract traffic.
Things like domain age, author reputation, number, and type of citations. In addition to incoming links, social media strategy, and content freshness all play a role.
But, for the average website, the problem lies in other areas.
What you’ll read below are 5 areas that website owners often overlook because they don’t understand their importance or aren’t sure how to handle them.
Before we get into the details on how do I fix my website traffic if my website traffic drops? Please don’t forget that it may take a few months (or longer) for you to see any positive or negative results when you make a change. So, be patient before you make that decision. Have to check if something works or not. If you need immediate help, how do I fix my website traffic if my website traffic drops? However, you can call now at +92 347 4231250, and our experienced team will help you find and fix the problem!
A new algorithm update was launched
For many companies, an algorithm update is the most common culprit for low website traffic.
Issue
Search engines like Google and Bing don’t stay around. They are always looking for ways to improve the search experience because a better search experience means happier customers, and satisfied customers mean increased loyalty and market share.
That’s why it’s common for search engines to update their algorithms regularly. However, an updated algorithm can change your website’s ranking in search results.
This can improve or decrease your ranking, which affects your site traffic.
If a search engine like Google, for example, updates its algorithm. Your website moves off the first page for a competitive keyword. That’s traffic to your site. This is because only 25 percent of users view the second page of search results.
Solution
While there’s nothing your company can do about improving search engine algorithms, you can adapt your online strategy to these updates. A cross-channel marketing strategy, for example, can help your business get website traffic from multiple sources.
A few examples include:
Paid advertising
Social media
E-mail
If your website’s traffic drops because of an algorithm update, it’s worth investigating the update as well. While search engines like Google rarely comment on algorithm changes, industry experts often compile research that sheds light on what the update entails.
This information can help your team audit your site and make possible improvements to improve your ranking.
Your website is HTTP, not HTTPS
An insecure website can also experience a significant (and permanent) drop in site traffic.
Issue
Online security is important, which is why most websites use Secure Hypertext Transfer Protocol (HTTPS). HTTPS, compared to Hypertext Transfer Protocol, encrypts and transmits user data, such as credit card information, securely.
Back in 2014, Google announced HTTPS would serve as a small ranking signal for its search engine algorithm. However, in the years since, cybersecurity has become important, which is why Internet browsers, such as Google Chrome, now warn users when visiting a site that uses HTTP versus HTTPS.
An unsafe website alert, full page notification in Google Chrome prevents the user from visiting your site and prompts them to go “back to safety”. Even if a user visits your website, their browser will show that your site is insecure.
An insecure URL in Google Chrome is the reason a website that uses HTTP instead of HTTPS can experience not only lower website traffic but also lower sales. If a customer perceives your site as insecure, they will not feel safe enough to shop online.
Solution
If you are asking, “Why is my website traffic decreasing?” And if your site uses HTTP, you’ll need the help of a developer. With the help of your development team (or a trusted agency like Shakardara), you can update your website to HTTPS, which can quickly restore your site’s traffic.
Get HTTPS for your website with the following steps:
Get a dedicated IP address for your site, unless you already have one.
Purchase a Secure Sockets Layer (SSL) certificate.
Activate your SSL certificate with your web host.
Install an SSL certificate in your domain.
It may take a few days to activate and install your SSL certificate.
It’s also important for your web development team to redirect users (and search engines) to your secure site. Without redirects, search engines and users can still access your HTTP site, which can hurt your user experience and search engine optimization (SEO) strategy.
Your keyword strategy is outdated
An outdated keyword strategy can lead to a slow, steady, and steady decline in traffic.
Issue
Companies that experience a gradual decline in website traffic need to review their keyword strategy. Even if you don’t have a keyword strategy for SEO, it’s important to evaluate your content and how it ranks in search results.
That’s because people (and their search habits) change.
Google Trends Comparison Between Cell Phones and Smartphone Searches Google Trends, a free tool, shows how to search and even shopping habits are changing. Before introducing the iPhone, and before the eventual takeover of the smartphone, people searched for “cell phones.” However, now most users search for “smartphone”.
If your company doesn’t adapt to these types of changes in your industry, you risk losing valuable website traffic.
This is because your site content will not appear relevant or useful to search engines or users, which can cause lower rankings in search results.
Solution
Updating your keyword strategy is a time- and resource-intensive process. Even if you have a small website, your team needs to improve and revise the content. The return on investment (ROI), however, is substantial and worth the investment.
Back up your website traffic with the following steps:
Audit your keyword strategy by looking for outdated or generic keywords.
Research alternative keywords with higher search volume and overall value.
Revise your content to include these alternative keywords.
In most cases, your company will discover new content topics in your keyword research.
This is a big win for your business as it improves your content marketing planning and SEO strategy. In addition, new content can help your company rank in valuable search results and gain additional site traffic.
Your website design has forgotten about SEO
A site design that doesn’t consider SEO can cause catastrophic damage to your website traffic.
Issue
Redesigning your website is a significant decision, especially if you have an old site. An updated website looks modern and professional, as well as provides a better user experience, which can increase your bottom line.
However, the problem is that many companies forget about SEO when designing their site. Even web design agencies make this mistake. Although they understand design and how to create an attractive and usable website, they don’t recognize the relationship between web design and SEO, and how a redesigned (or redesigned) website drives traffic. can
A few ways a website redesign can hurt your SEO and traffic include:
Replacing page content, including title tags and meta descriptions, with inappropriate content
Creating brand new pages for existing pages, without 301 redirects. Changing the site structure without updating the sitemap. Website redesign without adding your Google Analytics tracking code.
In contrast, site design can prevent your website from achieving dream traffic levels. This is because, without SEO, your site will struggle to appear in search results related to your industry, products, or services.
Since your website design affects your entire site, it’s important to address this issue right away.
Solution
Companies can approach a drop in traffic after a site redesign in a few ways, including:
Restore your previous site with a backup.
Improve your new content and website
Update your sitemap.
Set up 301 redirects.
Depending on your redesign, your optimization may take a long time.
For example, if your company needs to restart its SEO strategy, it will take time to rank in search results and get the traffic that your website used to get. In comparison, creating a 301 redirect requires less work, although it will probably take a few weeks or months for your traffic levels to recover.
If your original web design doesn’t drive traffic, your team needs to do the same. While you may not need to set up redirects, you will need to create better content for your website and audience.
Your business can also work with a full-service digital marketing company that specializes in web design and SEO, such as Shakardara. We can help your team and company regain your traffic, as well as ensure that future design updates protect your SEO strategy.
Additional Reasons Your Website Traffic Is Slowing
Still, confused about why your website traffic is going down. Check these potential causes:
Why Your Website Traffic Is Low How To Fix Your Website Traffic
Broken 301 Redirects Review and fix your 301 redirects for errors. Make sure canonical tags, XML sitemaps, and links are up to date.
Manual Google Penalty Log in to your Google Search Console account and check alerts. Make recommended site or page changes.
Slow page speed Check page speed with Page Speed Insights Update or use page speed optimization services.
Poor Internal Linking Audit Internal Linking Strategy Includes internal links to deep content on your website. Use anchor text related to page titles or targeted keywords.
Unreliable server Review server performance and hosting package Switch to the new service provider or a different hosting package.
Duplicate Content Check the website for identical blocks of content. Make identical content unique.
Unindexed Site Google Search Console Check if the site and pages are indexed. Submit the website and pages for indexing.
Get your website traffic back (and then some) with Shakardara
No one wants to see their website traffic decrease, but it happens. Knowing why your website traffic is declining on Google and how you can fix it, however, gives your business the insight and tools to regain your traffic.
Most times, restoring your website traffic is an enormous task, such as after a website redesign or abandoning a keyword strategy.
That’s why businesses partner with our full-service digital marketing agency. With over 25 years of experience plus over 450 web marketing experts, we have the expertise and technology to help your company. Simply browse our testimonials and digital marketing services to see how our team can help you. Give us a ring at +92 347 423 1250 or contact us online if you have questions!
Let’s kick things off with the biggest reason, keywords.
Focus on the right keywords.
The primary focus of any SEO strategy is keyword research. Keywords help search engines understand what your website content is about so that it can be indexed accordingly in search results.
If you’re targeting the wrong keywords, you won’t rank well, meaning you’ll be less visible to your audience. This will lead to less organic traffic to your website.
Other reasons your keywords may not be performing well for your site are:
Have plenty of space with your keywords
You are in a highly competitive industry for targeted keywords.
If your keywords are underperforming, there are a few things to consider:
Do the pages have a high bounce rate?
Is organic exposure low?
Do you have a high number of impressions but a low click-through rate?
Focusing content around the wrong keywords can drive low-quality website traffic that won’t convert into sales or leads.
So what can you do to fix poorly targeted keywords? Do in-depth keyword research using a powerful research tool like Google Keyword Planner.
You should aim for long-tail keywords with low competition that you can naturally include in your copy. The key in this sentence is ‘less competition. Low-competition keywords will give you a better chance of ranking well in search results as long as you promote your content properly.
Low-competition keywords increase traffic to your website, but not as much as high-competition keywords. Because of ranking for several keywords with less competition, you can help build trust in your website.
Does your website have the right amount of content?
If you don’t have enough content on your website, you’re hurting your search rankings. It also means you have less to offer your visitors than your competitors.
This doesn’t mean you need to write hundreds of pages of copy. The mantra here is quality over quantity. Make sure you’re writing copy that’s of high quality and provides the answers your customers are looking for.
Search engines have smart algorithms that know if you are spamming your content marketing.
Consider the following when researching and writing a copy for your website. What stage of the buyer’s journey is the customer at? Are they looking for an answer to a question, researching a product, or are they ready to buy?
E-A-T (Expert, Authentic, Trusted)
Google wants your website to become an authority in the field in which you specialize. They want you to be an expert in your field and they want you to be trustworthy with your content, otherwise, Google is unlikely to rank your website highly.
These three features determine the quality of your content.
When evaluating your site’s content for E-A-T, Google looks at a few things, including:
Site structure – is it logical and easy for users to find information?
Are all pages accessible?
Is there an ‘About Us page?
Are there multiple ways a customer can contact you?
Does your website have a privacy policy and terms of service?
Who is the author of the content? Are they an expert in their field?
What kind of reputation does your business have? Look to get great business reviews.
Is the website content business related?
E-A-T (expertise, authoritativeness, and trustworthiness) is important for every website. This is strongly emphasized within Google’s content quality guidelines. This will help increase your Google rankings and improve the overall user experience of your site.
Write for humans.
Remember to write your copy for the user, not the bots. We can get so focused on improving that we lose sight of the audience.
Here are some points to consider in making your content more appealing to users:
Write in a conversational style.
Use eye-catching visuals.
Break large paragraphs into smaller chunks that are easy for the user to digest.
Break up content with headings, bullet points, and numbered lists where necessary.
By writing for humans, you will keep the user engaged and more likely to make a purchase or return to your website in the future.
Remember: Don’t forget to include an effective call to action.
You should audit your content to ensure it is up-to-date, remove any old content that is no longer needed such as past events, and refresh any old articles. To do this, they must be redeveloped and updated.
What about your competitors?
See what your competitors are targeting and create a copy that’s better than them. The best way to discover these insights is to conduct a competitive analysis. As a result, this will help you develop a strong content strategy that will drive website traffic.
The analysis should include:
Competitors that rank for your target keywords.
Content audit of your competitors.
Promoting Content
It’s important to let people know your website has all this great content, so having a strategy to promote that content is important. Otherwise, your website is unlikely to get traffic.
A popular rule of thumb is to spend 20% creating content and 80% promoting it.
The key is to promote where your audience is. This can be on social media platforms such as Facebook and Twitter or specific industry websites and networks among other channels.
The key here is to find what works for your target audience.
Another content promotion channel that you should spend some time and effort on is email marketing.
Typically, this segment of your audience has already interacted with your business and is more likely to become repeat customers. Growth software can automate and integrate sales and marketing functions, providing the right focus at each stage of the customer journey.
Technical Issues
The rules and best practices set out by Google regarding the algorithm should be followed. Two major algorithms are Panda and Penguin. If you don’t follow best practices, you risk getting your website penalized or flagged by Google.
There are updates to the algorithm several times throughout the year, so you should stay up to date with them.
You will know about it if you encounter an update from either Penguin or Panda–the website traffic will drop from one day to the next.
Note:
→ Penguin Algorithm–Focuses on links.
→ Panda Algorithm – Focuses on content.
Optimized for mobile
Most of the search activity these days is done on mobile devices. As a result, ensure that you fully optimize your website for mobile use. Google’s indexing system is now mobile-first – meaning it prioritizes mobile over desktop.
Your content isn’t good enough.
Believe it or not, search engines and especially Google have become very efficient at identifying good content.
So, if your content is not good enough and your website is not of high quality, your chances of getting a high ranking in SERPs and getting traffic decrease.
In the old days, you could ‘easily’ trick the search engines by sending a few backlinks to your content and getting high rankings, but that’s not the case anymore.
Aside from search engines, let’s not forget social media’s indirect impact on rankings and traffic.
Content that is not of high quality has little chance of performing well on various social media channels.
What is good content and what kind of content can get you traffic?
Content that attracts website visitors has the following features:
It meets all the SEO content suggestions that work after Panda and Penguin.
It is published on a website that has a current number of standard (indexed) pages.
If your website is new, even if you have excellent content, it is difficult to rank high, especially if there are older and larger (in terms of indexed pages) websites on the same topic.
It is unbiased and well-researched. If you always write in favor of a particular product, method, or service, or if you only publish rewritten text, you’re wasting your time.
Good content is original and tells both sides of the story.
It’s fresh. Consumers want to read the latest content and so do search engines and social media.
You are targeting high competition keywords.
This is a very common mistake and one of the main reasons a website doesn’t get enough traffic (at least from search engines).
Consider these 2 factors:
There are only 10 spots available on the first page of SERPs for each keyword.
Search engines are trying to display pages from trusted websites in places that meet their ranking criteria.
If you have a new website or even a mature website but it is less reliable than others, your pages will not show up on the first pages (if you both target the same keywords making).
All popular keywords have top competition, so if you are only targeting popular keywords, it will be very difficult to rank well.
So, if popular keywords are out of the question, how can you get traffic?
The answer lies on the long trail. When you use the Google Keyword Tool to research your keywords, target low-competition, long-tail keywords.
For example:
Let’s say you’re writing about weight loss. The most popular keyword in this space is “how to lose weight fast”.
If you write a post with the title “How to lose weight fast” and publish it on your website, there is a high probability that that post will never bring organic traffic to your website because of the same. There are already thousands of articles with the title and more reliable ones. Sites.
If you search for low-competition, long-tail keywords like “how to lose pounds” and you change the title slightly to “how to lose 5 pounds quick,” your chances of ranking on the first page, Provided you promote your blog post properly is more.
The traffic gains are less than four high-competition keywords, but ranking for several terms (even if they’re low-competition) is a great way to increase a website’s credibility.
You can also read How to Choose Blog Post Topics as a step-by-step example of how to use the Google Keyword Tool to find low-competition, long-tail keywords.
Your website is slow
We certainly know that page speed is a ranking factor and various studies have shown that users are more likely to visit websites that load quickly.
The opposite is also true: if a website doesn’t load in 4-5 seconds, users are more likely to leave.
So, your website may be ranking and getting traffic from referrals from search engines or social media, but as soon as users land on a slow-loading page, they leave without entering.
What if I make my website load faster?
From my experience, if you improve the loading time of a website that already has some ranking, the traffic will increase because the ranking will improve.
If your website is slow but has no first page rankings, by addressing the page speed issue, you increase the chances of the page or pages ranking in the top 10 positions on the Google Search Engine.
You get hit by a panda or a penguin
The average webmaster or blogger may not be aware of Panda or Penguin and how these algorithmic changes affect the ranking position and traffic a website receives from Google.
If you’re hearing these words for the first time, I suggest you read these two quick guides from Wikipedia: Panda and Penguin
In terms of traffic, if you’re affected by Panda or Penguin or any other algorithmic changes, you’ll see your traffic drop dramatically from day to day.
You can open your Google Analytics report and find the actual history of the traffic change and compare it to the page that says Google changed its ranking algorithm.
If there is a mismatched date and depending on the changes, you may have to take several steps to restore your traffic.
It wasn’t a Panda or Penguin, but I still don’t get enough traffic. Why?
If you’re when your website has never got a significant number of visitors, it might be because of:
You focus only on getting traffic from search engines without looking for alternative sources of traffic.
You hired the wrong SEO firm
Unfortunately, this happens too often. The web is full of ‘SEO companies’ promising first page rankings, but their methods and techniques destroy any chance your website has of getting organic traffic.
How to choose a reliable SEO firm?
I have summarized some general guidelines on how to successfully outsource SEO, but as a general rule believe everything you read on the web before double-checking their claims. Don’t do it.
In Conclusion, how do I fix my website traffic if website traffic drops?
Every website aims to get traffic from search engines, social media sites, direct visits, etc. When it doesn’t, you feel you’re wasting your time and you lose trust in the internet. There are billions of internet users around the world and as you are reading this article, thousands of people are searching for information or hanging out on social media platforms. That none (or only a few) of them visit your website means you’re doing something wrong.
This could be because of the above reasons mentioned above. Hopefully, by the time you’ve read this post, you’ll have a better idea of what you’re doing wrong and some ideas on how to turn the situation around.
About the author
Free Appointment
Javed Hayat is a 5 Star Freelancer, Web Developer, SEO Expert, business promoter, digital marketing consultant, and Homeopathic Doctor @Shakardara. He has over 20 years of practical experience with SEO and digital marketing. He is an expert in e-commerce and has consulted with Fortune 800 companies in various industries for their web development. In addition, he blogs regularly about SEO and digital marketing, and his work has been cited by leading marketing websites. Connect with Javed Hayat on Facebook, Twitter, and LinkedIn. You can ask for a Free Consultation.
The answer to What Is Search Engine Optimization? SEO Guide for Beginner is here. Today, we’ll know above all for Search Engine and Google SEO. Because without Search Engine and SEO, no online business can get results. Search Engine and SEO is also key for online business. Place comment if any question above all for the Search Engine Optimization and SEO in your mind. We’ll also glad if you place comment and suggest too.
What is Search Engine Optimization and SEO?
Search Engine Optimization and SEO is the same one thing which means SEO stands for “Search Engine Optimization”. Put, this means that improving also your online business or website will increase its visibility for relevant searches. The better your web pages appear in search results. The more likely you’re to attract attention and attract prospective and existing users to your business.
How do Search Engine Optimization and SEO work?
Search engines like Google and Bing use bots to crawl pages on the web, moving information from site to site, gathering information about those pages and indexing them. Next, the algorithm analyses the pages in the index, taking into account hundreds of ranking factors or signals, to determine if the pages appear in the search results for a query.
We can also consider search ranking factors proxies for aspects of the user experience. Our periodic table of SEO factors categorizes the factors into six major categories. And weighs each based on the overall importance of SEO. For example, content quality and keyword research are key factors in content optimization. key architectural factors on-site are crawl ability and also mobile-friendliness.
High organic search rankings
Unlike paid search ads, you can’t pay search engines to get high organic search rankings. Search algorithms relate to relevant, authoritative pages and provide users with an efficient search experience. Have been preparing Keeping these factors in mind can improve your site and content to help your pages rank higher in search results.
Why are Search Engine Optimization and SEO important for marketing?
So, SEO is a key part of digital marketing because people search trillions every year. Often finding information about products and services with commercial intent. Search is often the primary source of digital traffic for brands and complements other marketing channels. Higher visibility and higher ranking in search results than your competition can affect the content on your bottom line.
However, search results have been developing over the past few years to provide users with more direct answers and information that might put users on the results page rather than on another website.
Also, note that features like excellent results and knowledge panels are prominent in search results and can provide users with more information about your company directly in the results.
Description of Search Engine Optimization and SEO
New to Search Engine Optimization and SEO? Get started with this quick and easy video on search engine optimization. It will soon cover the basics:
How can I learn Search Engine Optimization and SEO?
To help you dive into SEO, our periodic table of SEO factors will introduce you to all the important concepts you need to know, including successful page and off-page SEO elements, including “Toxins” or Strategies that can cause discomfort. Your rating.
Local Search
Image Search
Video Search
Voice Search
A periodic table of SEO factors serves as the basis of this guide to SEO. Together, these resources will help you learn about SEO and your strategy for success.
Shakardara Search Engine Optimization and SEO Guide
As a companion to the table, Shakardara Search Engine Optimization and SEO Guide to SEO discusses search ranking factors in more detail. It also includes tips and advice on how SEO experts can implement organic search results to achieve maximum visibility and high rankings.
Below are links to each chapter in the SEO Guide. The chapter links at the bottom of each make it easy to navigate through the guide.
Chapter-1: Types of Search Engine Success Factors
Chapter-2: Content and Search Engine Success Factors
Chapter-3: Site Architecture and Search Engine Success Factors
Chapter-4: HTML Code and Search Engine Success Factors
Chapter-5: Confidence, Authority, Skills and Search Rankings
Chapter-6: Link Building and Search Engine Rankings
Chapter-7: Personality and Search Engine Rankings
Chapter-8: Toxins and Search Engine Spam Penalties
Chapter-9: Emerging Vertical in Search
Daily Search Engine Optimization and SEO News and Search Engine Optimization and SEO Expert Advice
Also, to the daily news for our editorial staff, Shakardara Search Engine Optimization and SEO publishes daily articles from expert partners that cover SEO issues primarily from a ditch perspective.
Browse the SEO Channel for the latest SEO news and expert columns. Sign up to receive Shakardara Search Engine Optimization and SEO’s daily email newsletter, which includes news in the search market and a collection of exclusive analysis and insights.
Shakardara Search Engine Optimization and SEO Library
Besides covering SEO, there are search engine optimization areas in Shakardara Search Engine Optimization and SEO. Especially for major search engines:
Google SEO
Google Algorithm Updates
The Google Search Console
Bing SEO
Our library also has how-to start:
Therefore, the SEO section deals with practical tips and strategies for search engine optimization.
We also have subcategories, including:
General SEO
Content and Writing SEO
Crawling and robots SEO
Domains and URLs in SEO
Duplicate content in SEO
Link-building SEO
Mobile Search SEO
Redirects and redirected sites SEO
Spamming SEO
Submitting Sitemap and URL SEO
Title and description SEO
We also cover technical SEO topics, including ongoing SEO for the Developers Series.
Send Search Engine Optimization and SEO news and tips to your inbox
Subscribe to our daily short newsletter for all the latest Search Engine Optimization and SEO news. Also, get suggestions and tips from Shakardara Search Engine Optimization and SEO tips above all the other sources on the web.
In Conclusion of Search Engine Optimization and SEO
Thanks for visiting Shakardara Search Engine Optimization and SEO tips to get ideas above all for getting results. Leave a comment if any question above all for Shakardara Search Engine Optimization and SEO.
What is Search Engine Optimization and SEO?
Search Engine Optimization and SEO is the same one thing which means SEO stands for “Search Engine Optimization”. Put, this means that improving your online business or website will increase its visibility for relevant searches. The better your web pages appear in search results. The more likely you’re to attract attention and attract prospective and existing users to your business.
How do Search Engine Optimization and SEO work?
Search engines like Google and Bing use bots to crawl pages on the web, moving information from site to site, gathering information about those pages and indexing them. Next, the algorithm analyses the pages in the index, taking into account hundreds of ranking factors or signals, to determine if the pages appear in the search results for a query.
We can consider search ranking factors proxies for aspects of the user experience. Our periodic table of SEO factors categorizes the factors into six major categories and weighs each based on the overall importance of SEO. For example, content quality and keyword research are key factors in content optimization, and key architectural factors on-site are crawl ability and mobile-friendliness.
High organic search rankings
Unlike paid search ads, you can’t pay search engines to get high organic search rankings. Search algorithms relate to relevant, authoritative pages and provide users with an efficient search experience. Have been preparing Keeping these factors in mind can improve your site and content to help your pages rank higher in search results.
Why are Search Engine Optimization and SEO important for marketing?
SEO is a key part of digital marketing because people search trillions every year, often finding information about products and services with commercial intent. Search is often the primary source of digital traffic for brands and complements other marketing channels. Higher visibility and higher ranking in search results than your competition can affect the content on your bottom line.
However, search results have been developing over the past few years to provide users with more direct answers and information that might put users on the results page rather than on another website.
Also, note that features like excellent results and knowledge panels are prominent in search results and can provide users with more information about your company directly in the results.
Description of Search Engine Optimization and SEO
New to Search Engine Optimization and SEO? Get started with this quick and easy video on search engine optimization. It will soon cover the basics:
How can I learn Search Engine Optimization and SEO?
To help you dive into SEO, our periodic table of SEO factors will introduce you to all the important concepts you need to know, including successful page and off-page SEO elements, including “Toxins” or Strategies that can cause discomfort. Your rating.
Local Search
Image Search
Video Search
Voice Search
A periodic table of SEO factors serves as the basis of this guide to SEO. Together, these resources will help you learn about SEO and your strategy for success.
Shakardara Search Engine Optimization and SEO Guide
As a companion to the table, Shakardara Search Engine Optimization and SEO Guide to SEO discusses search ranking factors in more detail. It also includes tips and advice on how SEO experts can implement organic search results to achieve maximum visibility and high rankings.
Therefore, below are links to each chapter in the SEO Guide. The chapter links at the bottom of each make it easy to navigate through the SEO guide.
Chapter-1: Types of Search Engine Success Factors
Chapter-2: Content and Search Engine Success Factors
Chapter-3: Site Architecture and Search Engine Success Factors
Chapter-4: HTML Code and Search Engine Success Factors
Chapter-5: Confidence, Authority, Skills and Search Rankings
Chapter-6: Link Building and Search Engine Rankings
Chapter-7: Personality and Search Engine Rankings
Chapter-8: Toxins and Search Engine Spam Penalties
Chapter-9: Emerging Vertical in Search
Daily Search Engine Optimization and SEO News and Search Engine Optimization and SEO Expert Advice
Also, to the daily news for our editorial staff, Shakardara Search Engine Optimization and SEO publishes daily articles from expert partners that cover SEO issues primarily from a ditch perspective.
Browse the SEO Channel for the latest SEO news and expert columns. Sign up to receive Shakardara Search Engine Optimization and SEO’s daily email newsletter. Which also includes news in the search market and a collection of exclusive analysis and insights.
Shakardara Search Engine Optimization and SEO Library
Besides covering SEO, there are search engine optimization areas in Shakardara Search Engine Optimization and SEO. Especially for major search engines:
Google SEO
Google Algorithm Updates
The Google Search Console
Bing SEO
Our library also has how-to start:
Therefore, the SEO section deals with practical tips and strategies for search engine optimization.
We also have subcategories, including:
General SEO
Content and Writing SEO
Crawling and robots SEO
Domains and URLs in SEO
Duplicate content in SEO
Link-building SEO
Mobile Search SEO
Redirects and redirected sites SEO
Spamming SEO
Submitting Sitemap and URL SEO
Title and description SEO
We also cover technical SEO topics, including ongoing SEO for the Developers Series.
Send Search Engine Optimization and SEO news and tips to your inbox
Subscribe to our daily short newsletter for all the latest Search Engine Optimization and SEO news. Also, get suggestions and tips from Shakardara Search Engine Optimization and SEO tips above all the other sources on the web.
In Conclusion of Search Engine Optimization and SEO
Thanks for visiting Shakardara Search Engine Optimization and SEO tips to get ideas above all for getting results. Also, leave a comment if any question above all for Shakardara Search Engine and SEO. Therefore, we have proper Search Engine Optimization Tutorial on the website. You can also visit our Google SEO Guide for more details. So, after reading our Good SEO Guide if any question then leave a comment. We’ll also get back to you shortly for even more details.
Post Views:361
Subscribe for News Letter
You should select subscription list in your builder component
