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Search engine optimization and App Store Optimization Offers
You are on the right page if you want to develop your website or SEO your website. Our web SEO and web development services can improve your business. We are happy to develop your website and website Local SEO.
Search Engine Optimization (SEO)
Studies and our own experience show that organic rankings have the potential to generate more relevant web traffic than paid advertising. Organic search results are often considered more reliable by consumers. Therefore, the classification of companies is considered to be “earned” rather than purchased. While each search engine will have algorithms for ranking all search results listings, we understand and apply various SEO strategies and tools to continuously monitor rankings. We analyze data and trends to stay up-to-date on the Google keywords your business should rank highly for.
Content is king.
These days search engines only reward original sites with genuine content. This content should be written by an authentic person. Sorry bots! To categorize, we create actionable content. Plus, we build high-quality links back to your site. The quality and quantity of links from external websites are important factors in search engine ranking decisions. By implementing effective link-building strategies, we help improve your website’s visibility. Most times, we will also help with PR, blogging, and social media..all for backlinks!
App Store Optimization (ASO)
App Store Optimization (ASO) is improving app visibility within app stores and increasing app conversion rates. If your app doesn’t show up, no one will download it. The major difference between app store optimization and search engine optimization is the ranking factors. Over 5 million apps are available for download from Apple App Store and Google Play Store. Your app may face very stiff competition.
At Shakardara, our services include:
- Improve visibility and prominence in App Stores
- Ensuring apps are discovered by high-quality and relevant users.
- Increasing organic app downloads sustainably.
What is (ASO) App Store Optimization?
With over 10 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues. Today we all mobile app publishers facing. Therefore, understanding App Store Optimization (ASO) is so important.
But what is App Store Optimization, and how can you get the most out of it? Here’s what you need to know to help your app rank well.
App Store Optimization is optimizing mobile apps to rank higher in App Store search results. The higher your app ranks in an app store’s search results, the more visible it’ll be to potential users. Its increased visibility translates into more traffic to your app’s page in the app store.
The goal of ASO is to drive more traffic to your app’s page in the App Store so that searchers can take a specific action: download your app.
The ASO process also requires a critical understanding of your target customer base, including the keywords your potential customers are using to find apps like yours.
When you learn more about what keywords are being used, you’ll better understand the language of your potential customers so you can find the best keywords to use.
App Store Optimization (ASO) factors to pay attention to include:
- App name and title
- the required words
- Description
- Subtitle
- Total number of downloads
- Ratings and reviews
We’ll also cover how to optimize for each of these factors below, but first, let’s talk about why AOS matters.
Why is ASO important?
According to Google, 40 percent of apps are discovered through App Store searches. This makes a search in the App Store the most used way to discover and download new apps.
With hundreds of thousands of apps in each app store to rank above each other, most publishers aren’t investing in app store optimization.
So this is my gift to you: ASO is your secret weapon. Optimize your ASO every week, and you’ll meaningfully impact your app’s ranking and overall success.
- How to Help Your App Rank: ASO Basics
- What I am going to explain are the basics of SEO.
If you’re already familiar with them for web searches, the App Store still has a few key differences.
Let’s start by breaking down the different components that can affect your ASO:
Important factors of ASO
These factors have the biggest impact on your app’s ranking, so pay special attention to these factors.
App Name/Title: The keyword placed in the title should be the one that has the highest search traffic. Research which keyword is which, as changing your title too often can be counterproductive. As your app ranks higher and gets more reviews, word of mouth will start spreading about your app. Changing the title can make it harder to spread the word about your app.
Keywords: To improve your search rankings, you need to know which keywords are relevant and frequently used by your target audience. It’s helpful to monitor competitors to understand how you compare week-to-week.
Besides being the most important ASO element, the title and keywords can be easily edited. So you’ll want to improve them regularly.
Secondary ASO factors
First impressions are important – but many other factors influence whether users tap that download button.
These include:
- Total # of Downloads: Your number of downloads is important to ASO, but you don’t have full control over them.
- Ratings and Reviews: This is also important and difficult to control. However, there are ways to encourage happy customers to rate and review.
- Here’s a complete breakdown of all the factors to keep in mind while optimizing your app for better rankings.
1. Title of App
The title is our first impression online. It’s what drew you to read this post, and it’s what will draw users to your app.
Optimizing the title with keywords increases the search ranking of that title by 10.3%!
Some limitations apply, as the App Store is very organized.
You’re only allowed 30 characters for a title at Apple, and keyword stuffing is a surefire way to get banned.
Users are also wary of downloading suspicious-looking apps for privacy concerns.
Think about it – would you rather have “Evernote” or a “note-taking note app for notes” on your smartphone?
- Be careful how you improve.
- Pandora, for example, does everything right.
- Its icon is sleek and simple, and with a short name, it could fit three essential keywords.
- When searching the App Store for “free,” “music,” or “radio,” you’ll find Pandora at or near the top.
2. App Description
This is where things get a little complicated. Technically, the App Store algorithm ignores the detail.
Consumers, however, are a different story.
Instead of optimizing SEO, focus on explaining your product’s features and benefits.
While it may seem like you have plenty of room to do this, you don’t.
Snippets are displayed on your product page, and few readers will ever click “more” to read beyond what you see here.
You have 252 downloadable characters to make your pitch and convince someone. So you’ll want to keep it short and sweet.
There’s no room for fluff, and you may need multiple A/B iterations to figure out what works best.
3. Keyword metadata
- Apple gives you 100 characters to enter comma-separated keywords.
- These help your app get discovered through search and related content.
- No need to duplicate efforts here, so choose keywords you haven’t already used in the title.
- Some in-depth keyword analysis can be done using Apple Search Ads.
Apple Search for ASO
This feature is only available for iOS app developers and is an essential tool for creating a catalog for any project.
You can also use a keyword research tool like Braggiest to find and test common keyword terms.
4. App subtitles
- You are given a subtitle under the title in the search results. It is also limited to 30 characters.
- This gives you another opportunity to use more descriptive keywords.
ASO example
Type Shift, for example, uses spaces to enter its key search term.
- It has a neat look and can work well.
- I still might have used some keywords in the title, but that’s out of my control.
- Which is a great segue to my next topic.
5. App Reviews and Ratings
User reviews and ratings are an important consideration for users, especially those who are unfamiliar with the app brand.
Top-rated apps are also rated high. This creates a dilemma: you want more ratings and reviews, but not if they’re negative. So, you need to connect with your users within your app, giving them a place to step out and talk directly to the developer.
You want to lead happy customers to leave positive reviews for you.
The top 100 free apps in the App Store have an average rating of 4 stars!
Quality matters.
The lower your rating, the fewer users will consider downloading it.
Think about it. When was the last time you downloaded the Star app?
You may have rated an app one star, but when you downloaded it, it was rated three or more stars.
Rankings also affect conversions.
- Maintaining a high rating is often easier than raising one from two or four stars.
- So it is important to ask for reviews from users within the app.
- Only one time is required, and it needs to be done within the first 72 hours.
- That’s how long 77% of users will use an app before turning it on again.
- It’s also important to wait until the customer has used the app.
Instead of basing it on a timer, consider a push notification when the customer completes certain steps.
Examples of the best times to do this are after the first level of the game or after a user sends their first message through your encrypted messaging app. Try not to be too spammy, however, and keep in mind that your app’s performance can affect its ranking. Ultimately, you want a page full of glowing reviews. Finally, don’t be shy about responding to negative reviews. It’s possible that the customer had it because of a glitch or bug that has been fixed. Thank users for their reviews good or bad, and correct issues. It’s time to collect your valuable customer feedback. It’s time to collect your valuable customer feedback.
In Conclusion of Search engine optimization and App Store Optimization Offers
Thanks for visiting Shakardara to see Search engine optimization and App Store Optimization Offers. We are experts in web development, Google SEO, Content writing, and much more. You can ask us for a free consultation for your website development and SEO. We assure you to provide quality services for your web development and SEO services. Our 5-star freelance can help you with all your website work for as long as you need. We’re here to offer Search Engine Optimization and App Store Optimization for your website. You are on the best page to get the Search Engine Optimization and App Store Optimization offers that we have for your website. You can contact us for your website search engine optimization and app store optimization. We offer their website worldwide for Search Engine Optimization and App Store Optimization. Contact us for a free consultation with web SEO and web development services.
We are here to develop your website and website SEO.
About the Author
Javed Hayat is a 5 Star Freelancer, Web Developer, SEO Expert, business promoter, digital marketing consultant, and Homeopathic Doctor @Shakardara. He has over 20 years of practical experience with SEO and digital marketing. He is an expert in e-commerce and has consulted with Fortune 800 companies in various industries for their web development. In addition, he blogs regularly about SEO and digital marketing, and his work has been cited by leading marketing websites. Connect with Javed Hayat on Facebook, Twitter, and LinkedIn. You can ask for Search engine optimization and App Store Optimization Offers Free Consultation.
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