The best website optimization techniques to improve website speed can get you into a lot of business. However, if first impressions of a place are important, then this is your website. We’re not just talking about design and materials. Also, Improving the website speed of your pages is key to their success.

A slow-loading website can damage your reputation and cost you money, as you will lose conversions. In contrast, a high-performance website will have a positive domino effect on the success of your business. This will attract more visitors, increase sales, and attract more customers.

The first step in ensuring a fast-loading website is to use a robust website builder, which provides the best technology. However, your work is not over after that. It is your responsibility to ensure that performing the site you add to it does not compromise your site.

You need to find the right balance of media, choose where you place your items and what content and extensions you will use. For example, animated GIFs can add some pizza to your pages, but are often heavy files and use a lot of network bandwidth. Also, text loads faster than images, so monitor how you organize your elements.

What is website speed optimization and why is it so important?

There are many factors to consider, but you do. Are eligible:

Also, you have arrived at the right place. This article provides you with everything you need to know to improve website speed and website performance.

Once a link will click from a site. The speed of the website is the time to download the website. Web displays it in a browser and responds to user interactions.

The term should not be confused with “perceived performance”, so visitors evaluate your website’s performance based on the first time they see it on their screen (which is unnecessary). That the first load-bearing element. Since these two are different but important ideas, always work to improve both the speed and perceived performance of your website in parallel. Here are some tips to help you improve your website speed: Here are some tips to help you improve your website speed.

What do we consider good website speed?

Your next question might be “What do we consider being good website speed?” The answer is industry-specific, but we recommend that, on average, your pages load in three seconds.

You’ll be wondering: Why does website speed optimization make a difference (beyond the frustrations of our short focus)? Well, the use of loading time affects usability, conversions, user engagement, and search engine visibility.

The faster your website loads

Impact of use: This may seem obvious, but the faster your website loads. The faster its features can be using. Such as items visitors can buy, interact with customer service, or our Will help us understand the purpose of the site. Therefore, allowing these features to be viewed will create pleasant, returning visitors. It’s that simple.

Impact of user engagement: Users are more likely to join your website when users can move faster through the process. For example, if you have an online store and it takes more than a few seconds to load at each stage of the checkout process, it is understandable that many potential buyers abandon the process altogether. can It also fill out forms or jump between pages? You can see here how such issues will affect your site and the number of visitors to your upcoming business goals.

Conversion Effect: One particular goal that most site owners focus on is conversions. A 100-second delay in page speed can cause a 7% reduction in your website’s conversion rate. If your visitors can’t use your features quickly, they’ll move on to the next level.

Search Engine Visibility Effects: Google considers website speed when ranking sites. So, if you want specific keywords to appear high in the search results, you have a better chance of showing your pages with the naked eye every millisecond.

Now that you understand the speed of a website and why it matters, it’s time to do something about yourself. Below, you’ll learn how to improve the performance of your website to ensure that your users and Google are satisfied.

Tips for improving website speed:

• Don’t overload your homepage
• Prefer the above content of the fold
• Avoid having too much media on your website
• Customize your image size
• Be aware of the relationship between your text image
• Use the text on other design elements
• Reduce the number of fonts and styles
• Limit your use of animations
• Focus on mobile performance

Limit the number of third-party applications

Don’t overload your homepage

If you remove only one item from this article, this is the tip. In short: keep it clean and avoid excessively long pages.

Packing your homepage with too much content and media (text, images, videos, and animations) can negatively affect your success. This can take a long time to load and can take your visitors to a place where they can lose important content on your page and leave it unattended.

An organized page with minimal content will allow your site visitors to easily absorb the information presented once they enter your site – and help them quickly understand your key message. Will do

If you’re worried about losing the right content, there’s a solution. You can spread your content across multiple pages. This will make all your valuable information clear in their own “location”. And no worries. Add content outside of your homepage to help you navigate the buttons, such as ‘View more’, or ‘Check out my blog/gallery’ is easily accessible to viewers.

Prefer the contents of the fold above

‘Top fold’ refers to the part of your website’s homepage that fills up immediately. Visible and scroll down for visitors. This is the most important part of your site because this is the first thing that someone will see when you log in, and this is the first part that is heavily loaded.

Use this section strategically in the eyes of your visitors while the rest of your site is full of content. You can do this with meaningful text and relevant, compelling images. The most basic guidelines are to include your header and sub header text (such as company name and slogan), your logo, and the CTA (Call to Action) button.

Cover the information your visitors need to know while keeping the page clean and straight. Likewise, a good rule of thumb for following this section: If it agrees with your key message, keep it up. If it takes your visitors away from it, place it under the fold or on a different page of your site.

Still, there is one exception to this rule. You should make sure that the contents of the fold above you comprise limited animations. As we reduce the exposure of animated images to which they are applied (more on that below) this will allow users to see more of your content. Use text, images, or logos for visual effects instead of animations.

Avoid having too much media on your website

Besides your homepage, purge the contents of your site. Here again, focus on your efforts to reach quality beyond quantity.

Just as a brick-and-mortar shop owner does not put all his inventory in his store windows, so you should not crowd your website. Your website is your storefront, and it values ​​the performance of everything you do on it.

In particular, some forms of media are extremely detrimental to performing your site, as their heavy bandwidth and load shedding times affect the performance of everything else.

The never-ending scrolling photo gallery is one of the “slow loaders”. Each image – no matter how small the file size – will affect the speed of your page. And in the photo gallery, not all of those images appear at once, anyway. To make adjustments that improve the speed of your page, reduce the number of images in a photo gallery to only the most valuable ones – especially if it’s on your homepage.

Problems with YouTube or Facebook embedded videos

Embedded content is another issue. A simple example of this is videos included on YouTube or Facebook. Because it is an external source, the host of your site (for example, Wix.com) cannot improve it and control the loading time. So, if it’s a slow load, no one but you can solve the problem.

However, this does not mean that you should avoid embedded content altogether. It’s a good idea to reduce this, such as having only one or a few videos on your site. Another alternative to embedded videos is to use background videos or add a video box instead. Because your website host has control over these elements, they will have a less detrimental effect on improving the speed of your website.

In short, for website media, ask yourself: Is it worth it? Does it benefit my conversion goals? If you did not answer these questions, just delete them.

Customize your image size

The easiest tip here is to use JPEG files for images instead of PNG files. (If you’re not sure who we’re talking about, check out this guide for file sizes.)

This is because JPEG files improve the web over PNG, which means they are smaller and download faster while maintaining the same quality standards. And unless you need transparent images, or you are not a professional photographer, JPEGs provide reasonable quality and usability. There are many free tools available online to convert your images, such as Tiny JPG, Compressor, and Image Optimizer.

Sites hosted on Wix.com have the added benefit of automatically converting their images to a webpage format. WebP is a relatively new image format, introduced by Google, that provides better compression, and thus better performance for JPEG and PNG files. Wix uses WebP with all browsers that support this newer and improved version. At the top of the page, the wax will automatically adjust the size of your web pages for whatever images you create in the editor.

Our platform will do its best to provide the best performance

It is important to note that although our platform will do its best to provide the best performance, there is one thing we do not do: we never underestimate the quality of the image. The format of your pictures that you present to us is your prediction, and we do not interfere.

There’s something special about you: ‘Slow loading images.’ Initially, after you load a wax site, the images appear to have a lower resolution. This is just a placeholder while high-resolution images are loaded. By preventing your visitors from seeing the blank page, we use a technique to improve both the speed and perceived performance of your site.

Be aware of image-related relationships in your text

Text and pictures are like having two pet dogs: sometimes they are best friends and other times they fight aggressively. Therefore, you need to specify a separate area for each of these elements, so that they can find the space they need to breathe and work together harmoniously.

An example of this is creating an opponent. It is better described as a scenario: a white background colour, a coloured icon, and white text. Because the text is much faster than images, your white text appears hidden in browsers on a white background until the image is loaded. Avoid colours when choosing your design elements.

The second golden rule: Avoid putting text in pictures to get here. The only reasonable exception is the logo. This is because the text in the images is reduced, so you will lose information and even leave your visitors with a blank canvas until your site looks complete. At the top of the loading issues, the text in the images does not help to access the website. Instead, the simple solution is to put your text in a text box at the top of your photos and everyone will be happy.

Whenever possible, use text on other design elements

As mentioned above, the text is faster than images and animations. But that’s not the only reason you focus your design on beautiful words. A fast-loading text header right away. This draws attention to the core message of your site and therefore enhances the overall experience of your visitors.

Another important reason is SEO (search engine optimization), or the efforts made to ensure that your website ranks high on specific keywords in search results. Without being overly technical, one thing you should keep in mind: Detailed and standardized text will help Google (and other search engines) better understand what your site is about – so you can rank higher. Improve chances. Improving the overall experience of your visitors, or placing them more on your page, has only an indirect SEO effect on the media. So, if you want to choose the best form of content to bring maximum visitors to your site, the text is the way to go.

Reduce the number of fonts and styles

You can consider reducing the number of font families on your site to just two or three. This will help you to paint a permanent style for your brand as well as promote cleanliness and professionalism. However, first impressions of your site and business are long-lasting and you can’t go back. However, as you might expect, we are not suggesting that our designer friends say this is another way to reduce your site load time.

Although it’s not just a numbers game: typing matters. If you want to use custom fonts, for example, note that these are graphic elements (such as images and videos), which means they will need to be downloaded before they can appear on your web pages. This can affect the performance of your web. Pages.

Last, avoid too many font visits (bold, underline, slag, etc.). They also require additional downloads, and as you can guess, I add more time to your site’s loading speed.

Bottom line: don’t give up on custom fonts or font visits altogether. Instead, choose wisely when you have your features on your site and use them only when you want to achieve a clear goal.

Limit your use of animations

Have you ever heard the saying about food consumption: ‘Everything in moderation?’ Well, from the point of view of your website, it specifically mentions the use of your animation. Like sweets, they also have addictive properties and always leave you wanting more – yet they are heavy files that load ridiculously slowly.

We know we can’t stop you from using full animations because they are very attractive files. However, you can choose which one to use. In particular, avoid animated GIFs. These monster files are the heaviest of them all, no matter how small. And as the animated GIFs get bigger, they will not only reduce themselves, but they will also reduce everything on your site.

Another significant action for animation: Move your pages down to the bottom of the first folder. This way, you prevent your visitors from having a significant experience when landing on your site and make sure there is something meaningful to read right now that is loaded at a reasonable pace.

Finally, you can use online tools like MP4, such as GIF, to convert your site’s animations into videos. Videos provide the same visual experience as animations, especially GIFs, but load faster. Also, video playback occurs immediately after the first buffer. In contrast, it is important to download a GIF before playback – which affects the perceived performance of your site.

Also, Focus on mobile performance

More and more people are surfing the web daily from their smartphones, and you can bet that they can expect your site to look beautiful on their palm-sized screens. Oaks automatically builds a better mobile version of your site, so you don’t have to worry about creating one from scratch. However, having a mobile site is just the first step. Because your site is much smaller than the desktop on mobile devices, you need to make the best use of this space. For example, in the folder section above you will have very little information on your mobile version. So, choose what you have wisely. The basics include your company name, logo, and CTA.

Additionally, make sure you eliminate or hide the elements that affect your performance. It can come in any format, from multiple font styles and shapes to images, animations, videos, special effects, and more.

To make the most of this small screen, you can slowly add other features to these features, such as flashing your logo or image from the welcome screen or a link to your site. All information can be exchanged with just one quick action bar. One easy click.

Limit the number of third party applications for blogging

Third-party applications (TPAs) are features that you can add to your pages that are not created by your website host. For example, an Instagram feed, a rating widget, or a map to show your location. Many of these are available for free for blogging through the Wax app market.

TPAs use something called iFrame, which is your site’s web browser. In layman’s terms, when you use TPA, you’re trying to load a website within your website – and your website host Optimization limit is the result: TPA can significantly increase the loading time of your site.

However, TPAs ​​provide a lot of functionality. You just have to be more discriminating with the help you render toward other people. You should always ask yourself, are these apps really necessary to achieve your website goals? Also, you can do other tests to make a decision. First, deactivate each one at a time, and see if you notice a difference in the speed of your site. Second, try to identify any overlap between different TPA functions. For example, do you need a photo gallery and Instagram feed? It displays both of your images, while a gallery is provided to you by your website host, meaning it will load very quickly.

How to monitor speed overtime

After you’ve made all the necessary changes to speed up your site, you’ll want to measure your results. If you have a wax site, you can test the performance of this wax site yourself with a quick test.

For non-Wix users, there are several tests of website performance. Some popular examples include Page Speed ​​Insights from Google and Pingdom Tools. They both tell you about the website loading time of your page and other important insights, such as the reasoning behind it or ways to improve it.

Understand Performance: The load on your screen depends on how fast visitors to your site are performing on your site. For example, if the contents of your homepage precede the bottom of a folder, visitors will see a blank screen when they enter your website. That is why both the space and the nature of matter are important factors.

In Conclusion of Best Website Optimization Technique to Improve Website speed

Everything you do on your website costs performance: when you want to add an element – whether it’s text (length, style, or type), video, image, animation, or the application you ask: Is it worth it? Is this in line with my most important goals? Does it benefit my conversion rate? If you answer “no” to any of them, you can’t consider taking it out or at least placing it at the bottom of your page.

Don’t overload your homepage: This is usually the first page your visitors will see on your website, which means it’s the first page to load. As a best practice in web design, you should keep it clean. The fewer items you have and the fewer heavy files you use, the faster your page load increases, and the more visitors are likely to be around.

Want to switch to a suitable website provider for high performance? Want to create a blog or website with Wix, WordPress, and Shopify today?