Tag: engine optimization for small business

There are many benefits of Search Engine Optimization for Small Business Website. If you have a  new Small Business Website, blog or any Small Business Website online store, SEO can help you in growing your business and meet the Small Business Website objectives. Search engine optimization is essential because all users of your Small Business Website trust search engines and having a presence in the high positions for your SEO keywords.  The user is searching through search engine, increases the business website’s trust.

Do You Want to know Benefits of Search Engine Optimization for Small Business Website?

There are 50 plus Benefits of Search Engine Optimization for Small Business Website. This list of SEO (Search Engine Optimization) for Small Business Website will blow your mind. You will be thankful you read carefully this. Every Small business website needs to invest in SEO (search engine optimization). Search engine optimization is the process of optimizing your Small business website to maximize organic traffic from different search engines. Today the leading search engines are Google, YouTube, Yahoo and Bing.

The Shakar Dara Media and Local News blog is a warning to everyone that does not have an effective Search Engine Optimization strategy. You are making a big mistake by not leveraging all of the below Search Engine Optimization for Small Business Website SEO benefits.

You are losing lot of money every day and your Small Business website is not optimized in the search engines.

Here’s you will know why.

1. There are billion people searching for your products or your services on search engines daily

There are over 5 billion people online. 95 percent of online activities start on a search engine. There are 60,000 searches every second, and 5 billion searches per day. There are millions of business opportunities for your business to become found on search engines. One of the most important Benefits of Search Engine Optimization for Small Business Website is that your customers are using search engines daily.

2. Benefits of Search Engine Optimization for Small Business Website traffic is more likely to convert

Benefits of Search Engine Optimization for Small Business Website SEO traffic is more likely to convert than other sources of website traffic. In fact, search traffic has the best conversion rates for most small business websites. By positioning yourself on search engines, you are positioning your business to win more conversions.

3. Benefits of Search Engine Optimization for Small Business Website pulls-in quality traffic
Traffic on search engines is the best traffic. Why? Because people are actually searching for the problem you solve. You can “pull” traffic to your small business website. You do not have to “push” out advertisements to persuade people to buy. Search traffic is already interested in your products and services. This is why the Benefits of Search Engine Optimization for Small Business Website. SEO industry is worth $65 billion.

4. Benefits of Search Engine Optimization for Small Business Website SEO increases sales and leads

SEO search engine optimization is not a myth. You will increase your leads and sales if you offer a viable product or service. One small business generated over $198,610.20 worth of SEO results in just 3 months.

However, you must invest in the best SEO strategy. With a winning SEO campaign, your business will be on it’s way to higher conversions.

 5. Benefits of Search Engine Optimization for Small Business Website SEO can decrease your cost per acquisition

Another benefit of SEO is that it is “free”. It is far less expensive than advertising to acquire customers. The only costs in SEO are the costs to hire the best SEO company. Unless you have experience in website coding and Google algorithms, you will need an SEO firm or agency to grow your rankings.

6. Benefits of Search Engine Optimization for Small Business Website SEO does not involve any paid advertising

You do not have to advertise if you have strong SEO standings. You can increase your website traffic without having to pay per click. An effective SEO strategy can help you scale back your advertising dollars, and invest it in more efficient areas.

7. Top SEO rankings provides 24/7 promotion

SEO is 24/7. It does not sleep. Your rankings do not disappear overnight. You can increase your website traffic all day, every day. Once you rank high in search engines, they will promote your business while you are sleeping.

8. Benefits of Search Engine Optimization for Small Business Website SEO builds trust and credibility

People trust Google. They use it every day to find what they are looking for. By ranking high on search engines, your business will build trust and credibility with your audience. In fact, 37 percent of search engine clicks are on the first organic listing.

9. Benefits of Search Engine Optimization for Small Business Website SEO is a long-term strategy

SEO is a long-term strategy. It can take 6-12 months to see optimal rankings. However, just as it takes time to move up the rankings, it takes time to move down the rankings. Once you are placed in top positions, you rarely move down. The only reason this would change is due to rising SEO competition or changes in Google algorithm.

10. Benefits of Search Engine Optimization for Small Business Website SEO makes your customers more informed

Your customers are using search engines to research. They use their findings to help them make informed decisions on available options. High SEO rankings allows you to educate potential customers. This indirectly builds trust, but most importantly helps them make an informed decision.

11. Benefits of Search Engine Optimization for Small Business Website SEO influences purchasing decisions

SEO significantly influences purchasing decisions. This is because of the developed trust and credibility mentioned in our prior points. Use SEO to improve your conversions by significantly influencing the purchasing decisions of those on the web.

12. Benefits of Search Engine Optimization for Small Business Website SEO increases your brand awareness and equity

Conversions aside, SEO will also build your brand equity. In other words, SEO will help people become aware of your brand. Awareness is important because your website visitors may not always be ready to purchase. However, by being aware of your offerings, they may purchase in the near future.

13. Benefits of Search Engine Optimization for Small Business Website SEO increases customer attribution or “touches”

While your awareness is increasing, SEO will simultaneously increase your customer attribution points. Attribution is the amount of times your audience sees your brand. The more times they see your business, the more likely they are to purchase from your business. Strong SEO rankings will help you dramatically increase your touch points with potential buyers.

14. Benefits of Search Engine Optimization for Small Business Website SEO receives 90 percent more clicks than PPC

SEO trumps paid advertising. This is because organic SEO listings receive 90 percent of clicks. Many users of search engines tend to skip paid advertisements. This is most likely due to their trust in Google’s algorithm. By investing in SEO, you will likely gain more traffic than the advertisers on the same keywords.

15. Benefits of Search Engine Optimization for Small Business Website SEO can increase your website referrals

SEO will increase your website referrals. You will gain more website referrals from search engines. In addition, your website visitors are likely to refer your website to their friends. A strong SEO presence will you grow referrals, literally and figuratively!

16. Benefits of Search Engine Optimization for Small Business Website SEO is measurable

SEO is measurable. You can measure your conversions and the source of conversions. You can also measure the progression of your website rankings and organic traffic. With the right tools (or SEO company), you will be able to measure which search keywords are the most valuable to your business.

17. Benefits of Search Engine Optimization for Small Business Website SEO drives offline sales

Do your customers do research online before visiting your store? Of course they do! Because most people do their research online, SEO also drives offline sales. This is because they are using search engines to do their research, but may visit your store or make a phone call to actually buy your products. Therefore, SEO is a major contributor to driving offline sales.

18. Benefits of Search Engine Optimization for Small Business Website SEO is more cost-effective than paid advertising

This is a no-brainer. SEO is more cost-effective than paid advertising. Once you rank high on search engines, you do not have to pay for clicks from search engines. Pause your PPC advertising campaigns and let #1 SEO rankings drive more results.

19.Benefits of Search Engine Optimization for Small Business Website Your competitors are using SEO to grow

Kill or be killed. Your customers start their internet journey with a search. Your competitors are using search to grow their business. Sooner or later, if you are not using search to grow your business, you will not have a business!

20. Benefits of Search Engine Optimization for Small Business Website SEO can give smaller businesses an edge on larger companies

If you operate a small business, you may find that it is tough to outspend larger competitors in AdWords. However, an effective SEO strategy may be your way to gain higher rankings. While larger companies rely on advertising, you can rely on a savvy SEO strategy to go in the back door to acquire customers.

21.Benefits of Search Engine Optimization for Small Business Website SEO will help you gain market share

Gain market share by being first. If you are the first option, your customers will never know about the hundreds of alternatives. Unless, they scroll to page 10 of Google. However, we know that will not happen. Why? Because 75 percent of users never scroll past the first page of search results.

22. Benefits of Search Engine Optimization for Small Business Website SEO will help you break into new markets

SEO will help you break into new markets. Once your website is optimized, you can begin to expand your website to target other keywords. The keywords you choose can be new products or services you could offer. You can count on the search engines to drive qualified traffic to your new offerings, helping you enter new markets.

23. Benefits of Search Engine Optimization for Small Business Website SEO increases the value of your business

Your business becomes more valuable as your SEO rankings rise. If you are in the market to sell your business, many buyers will find strong SEO rankings as a valuable intangible asset. This is likely because SEO rankings tend to hold its value and sustain over the years.

24. Benefits of Search Engine Optimization for Small Business Website SEO integrates all of your online marketing activities

SEO is online marketing. All online marketing activities in some way can attribute to your SEO rankings. Web design, content marketing, social media marketing services, and online advertising influences SEO. When all activities are integrated, your SEO rankings.

25. Benefits of Search Engine Optimization for Small Business Website SEO improves your overall marketing ROI

As previously stated, an integrated marketing campaign will influence SEO rankings. Not only does this influence your SEO rankings, but your overall ROI from all of your marketing activities will be higher. This will be explained in more detail in the next points below.

26. Benefits of Search Engine Optimization for Small Business Website SEO is the best PR strategy

SEO is the new “PR” strategy. It makes PR make sense. In order to rank high in search engines, you must have quality back links. Back links are links from external websites that link to your website. The more you have, the more relevant your website is. The more relevant your website is, the higher you rank. Acquiring quality backlinks may require publicity. The more publicity you have, the more backlink opportunities you may have. The two works hand-in-hand.

27. Benefits of Search Engine Optimization for Small Business Website SEO will increase your social media followers

SEO will add-on more social media followers. As your visitors are researching your website, they are likely to click your social media icons to follow you. An effective SEO campaign will generate thousands of website visitors, which you can expect to translate into a smaller percentage of followers.

28. Benefits of Search Engine Optimization for Small Business Website SEO will increase your email newsletter subscribers

SEO will increase your email newsletter subscribers. If you have an email newsletter signup form on your website, you can expect more subscribers as your rankings rise. This is because you are gaining more traffic to your website, and more exposure. For optimal results, provide an incentive on your website for people who subscribes to your email newsletter.

29. Benefits of Search Engine Optimization for Small Business Website SEO will increase your blog traffic

SEO will increase your blog traffic. As your website’s authority rises with search engines, a few things will happen. Your blog’s individual ranking in Google will rise. Your blog content is more likely to be found on Google. And lastly, you will likely gain more referral traffic from your website by promoting your blog throughout your website.

30. Benefits of Search Engine Optimization for Small Business Website SEO improves your website’s click-through-rate

High SEO rankings will improve your website’s click-through-rate. Or, vice versa. You must have a high click-through-rate to improve your SEO. Click-through-rate is the amount of people who click your website divided by the amount of people you reached.

31. Benefits of Search Engine Optimization for Small Business Website SEO improves your website’s time-on-site

As your click-through-rate rises, your website’s time-on-site will likely increase as well. This is how long your website visitors are staying on your website. The longer your visitors stay on your website, the more likely they are to buy. Additionally, it will boost your SEO rankings as well.

32. Benefits of Search Engine Optimization for Small Business Website SEO improves the safety and security of your website

SEO will force you make your website safe and secure. This will protect your website visitors from viruses and fraud. Simultaneously, it will boost your rankings as secure websites will significantly influence your SEO rankings.

33. Benefits of Search Engine Optimization for Small Business Website SEO improves the speed of your website

As you are working on growing your website’s SEO, you will improve the speed of your site. High-speed websites will help you offer the best user experience to your visitors. In addition, high SEO rankings will also correspond with higher-speed websites.

34. Benefits of Search Engine Optimization for Small Business Website SEO will improve the user experience of your website

As you can tell from the last few points, SEO will improve the overall user experience of your website. It is important that you keep in mind that Google’s goal is to provide relevance to their users. To rank high in Google, your website must be relevant. In order to be relevant, you will have to offer a great user experience

35. Benefits of Search Engine Optimization for Small Business Website SEO is growing

SEO spending is forecasted to increase to $80 billion by 2020. SEO spending is likely to be higher than online advertising spending. SEO is growing for one reason. It works. Your business has an opportunity to jump on the SEO bandwagon before it becomes too saturated.

36. Benefits of Search Engine Optimization for Small Business Website SEO is mobile

Mobile is the future of online. And, 50 percent of all Internet users are mobile. This is likely to continue to increase. By optimizing your website for SEO, you are also preparing yourself for the next generation of marketing. Your website must be mobile-friendly. And, search engines will favour your website for optimizing your site for mobile.

37. Benefits of Search Engine Optimization for Small Business Website SEO will help you stand out

There are 250 million websites on the Internet. The average person will never know what most of the Internet has to offer. Higher SEO rankings will help you stand out from the millions of other websites.

38. Benefits of Search Engine Optimization for Small Business Website SEO is laser-targeted

SEO is keyword-based. This means that listings appear based on the keywords people search for. The advantage here is for you to reach people who are looking for exactly what your business offers. The keyword targeting ability of SEO is one of the primarily reasons why it delivers the most qualified traffic to your website.

39. Benefits of Search Engine Optimization for Small Business Website SEO traffic is the real deal

SEO traffic is the real deal. The people visiting your website are not coming for fun. They are in actionable pain. They have real problems. They are looking for answers, and they clicked your website because they think you can find it with your business. As long as you add value, and understand your customers, you will have much success with SEO.

40. Benefits of Search Engine Optimization for Small Business Website SEO rankings last forever

Okay, not really. But honestly, it is extremely hard to screw up SEO rankings. You will likely remain in top positions, unless you use black-hat SEO practices. Black-hat SEO practices consist of frowned-upon tactics to trick search engines to rank your website. However, you are not going to have to worry about this. Why? Because you are going to use a trusted SEO company. Once you attain top placement, it is time to celebrate! Or, begin expanding to other keywords.

41. Benefits of Search Engine Optimization for Small Business Website SEO can eliminate cold-calling and other traditional strategies

Tired of passing out flyers? Tired of advertising in magazines and not seeing results? Tired of cold calling people and bothering people who will never want to buy from you? If your answer is yes, invest in SEO.

42. Benefits of Search Engine Optimization for Small Business Website SEO can double, triple, or quadruple your business

SEO can literally double, triple, or quadruple your business. SEO exposes you to the entire market of individuals searching for you. You can expand in more cities, states, nations, or other parts of the world with an effective SEO strategy. The world becomes your marketplace with an effective SEO strategy.

43. Benefits of Search Engine Optimization for Small Business Website SEO can help you attract talent

SEO can help you attract talent. People looking for work also start their journey on Google. You can optimize your website to rank on Google for the positions you are hiring for. Avoid recruiting fees and acquisition costs by investing into a SEO strategy.

44. Benefits of Search Engine Optimization for Small Business Website SEO is Affordable

SEO is more affordable than advertising to increase your conversions. SEO pricing typically ranges from $800-$2000 per month. However, the return is invaluable. Once you rank #1 on Google, your website will receive thousands of free hits to your website.

45. Benefits of Search Engine Optimization for Small Business Website SEO is the smartest marketing investment you can make

The benefits of SEO are endless. SEO is the smartest marketing investment you can make. It is a long-term asset to your business. It generates traffic, leads, and sales. It does not require any advertising. Your customers are searching on it right now. And, one of your competitors are growing your business significantly from it. If you want to grow your business without cold calling, networking, or other forms of “push” advertising, invest into a SEO campaign today.